search engine optimizatio - PowerPoint PPT Presentation

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search engine optimizatio

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SEO, or Search Engine Optimization, is the art and science of improving a website's visibility and organic rankings in search engine results. It involves optimizing various elements of a website, including content, keywords, meta tags, and backlinks, to ensure that it aligns with search engine algorithms. – PowerPoint PPT presentation

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Title: search engine optimizatio


1
Search Engine optimization(SEO)
  • search engine optimization (SEO) is the key to
    gaining visibility, attracting organic traffic,
    and growing your online presence

2
SEO Overview?
  • Search Engine Optimization (SEO) is the backbone
    of online visibility and organic traffic growth.
    To succeed in the digital realm, businesses and
    website owners must embrace effective SEO
    strategies that align with search engine
    algorithms.

3
Thorough Keyword Research
  • Start by identifying relevant keywords and
    phrases that your target audience is likely to
    search for.
  • Utilize keyword research tools like Google
    Keyword Planner, SEMrush, or Ahrefs to discover
    high-volume keywords with moderate competition.
  • Must use those keywords into your website's
    content, including headings, meta tags, URLs, and
    alt tags, to improve your chances of ranking
    higher in search results.

4
What is Search Engine Optimization (SEO)?
  • Improving a website's rankings in non-paid search
    results pages is the objective behind SEO. Search
    Engine Optimization(SEO) encompasses diverse
    methods, including enhancing the website's
    structure, content, and technical elements to
    augment its relevance to search engines.

5
GOAL OF SEO
  • In search engine optimization, the objective is
    to enhance a website's visibility in the search
    results to attract specific organic traffic.
    Search engines utilize intricate algorithms for
    selecting the most applicable and dominant sites
    to show when a user looks up a particular keyword
    or phrase.

6

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