DIGITAL MARKETING COURSE IN BANGALORE

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WHAT IS PAY PER CLICK (PPC)
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INTRODUCTION
Pay per click (PPC) is an online advertising
model in which advertisers pay a fee each time
their ad is clicked It is a way of buying visits
to a website rather than earning those visits
organically
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AD RaNK aND AD QUaLITY
In PPC advertising, the position of an ad on the
search engine results page is not solely
determined by the highest bid. Ad Rank is a
metric used by search engines that takes into
account the bid amount and the quality of the ad
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KEYwORD RESEaRCH
Keyword research is a crucial aspect of PPC
campaigns. It involves identifying the keywords
or phrases that are relevant to your business
and are commonly used by your target audience
when searching online
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AD EXTENSIONS
Ad extensions are additional pieces of
information that can be added to your PPC ads to
provide more context and encourage user
engagement
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how PPC typically works
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ADvERTISER SETS UP a CaMPaIGN
The advertiser creates an online advertising
campaign and selects specific keywords or
phrases relevant to their products or services.
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BID ON KEYwORDS
he advertiser bids on the keywords or phrases
they want their ads to be displayed for. The bid
represents the maximum amount the advertiser is
willing to pay for a click on their ad.
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PaY ONLY FOR CLICKS
The advertiser is only charged when someone
clicks on their ad, hence the term "pay per
click." The cost per click (CPC) can vary
depending on factors such as competition for the
keywords and ad quality.
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www.nidmindia.com
THANK YOU
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