Title: Dominate the Web: Proven Strategies to Optimize Your Website
1Top Strategies to Optimize Your Website
2What are site and content optimization?
In short, search engine optimization of sites is
a specific list of actions that involve
introducing such changes that will contribute to
promoting the site in search engines. And almost
the central part of these changes will concern
the content itself. Content is the content of the
site, that is, its entire content, which includes
articles that you can find on the site, photos,
and video materials. Everyone probably knows why
we pay a lot of attention to content. Thanks to
content, your visitor, and potentially your
client or customer, begins to get to know you,
your company, your services, or your product.
Content is what makes people get to know you
and want to continue a relationship. Through
content optimization, we usually understand the
performance of various tasks, carrying out
certain operations and changes, the primary
purpose of which will be to increase the
relevance of the site to user searches. This
involves working with keywords used on this page,
with text design, and working with photos and
video content. Usually, it is advisable to carry
out such work before the site is launched because
it can immediately improve your statistics. But
if your company was created many years ago, and
the web page, although it was created, was not
used to promote your company, you can order these
services and optimize the content on the already
existing site.
3Keyword optimization
To learn how keyword optimization is done, you
will need to delve a little deeper into
philology. Content optimization is performed
according to a complex semantic core, that is,
according to specific thematic keywords, which
will be the most accurate way to characterize the
product or service offered by the site. How to
choose these words? Dont worry you wont need
to sit and re-read thousands of pages similar to
yours. There are certain statistical services
that analyze and show the popularity of certain
requests among users. When optimizing keywords,
you must take into account the integrity of their
use. A density equal to 2-3 percent of the total
number of words is considered optimal, and the
number of keywords should not exceed 1-2. It is
equally important that the selected keywords are
relevant to the text in which they appear and the
general topic of the page
4Optimization of text design in the site content
Our perception of information usually depends on
how the text is designed, whether it is
convenient for us to read it, and whether we pay
attention to something first or not. To make the
text easier to read, it is better to use bulleted
or numbered lists when designing it because even
when we read messages from our friends on social
networks, many people find it easier to perceive
several small messages than one long read. Also,
headings of different levels and font selection.
Specialists also recommend using different-level
titles and highlighting certain moments in the
text with different fonts. But not only the
visual component is important. Clever use of
optimized keywords in the article will also be
the key to your success. That is why you should
turn to professionals for content writing
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5Photo and video optimization
Now it is difficult to imagine a page without
video or photo materials because it makes it
easier to understand and more interesting. But
these materials should also be optimized. If we
are talking about photos, then their size is
essential. The main rule of optimization can be
formulated as follows The lowest weight with the
highest possible quality. If you need to optimize
the video, then remember that you need to embed
the video in the site page properly, give it a
thematic title and description and fill in the
tags using keywords.