SEO ON PAGE - PowerPoint PPT Presentation

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SEO ON PAGE

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Title: SEO ON PAGE


1
Do you want to know about SEO ON PAGE ?
2
INTRODUCTION
  • On-page seo refers to the practice of optimizing
    individual web pages in order to improve their
    visibility and ranking in search engine results .
    Its involves various techniques and strategies
    that are implemented directly on the web page
    itself to make it more search engine friendly and
    relevant to the target keywords

3
SEO ON PAGE ELEMENTS
  • 1. Keyword research and optimization
  • 2. High quality content
  • 3. Title tags and meta description
  • 4. URL structure
  • 5. Header tags (H1, H2 , etc.)
  • 6 .Image optimization
  • 7. Internal linking
  • 8 .Page speed optimization
  • 9 . Mobile- friendliness
  • 10. User experience optimization

4
KEYWORD RESEARCH AND OPTIMIZATION
  • Identifying relevant keywords and
    incorporating them strategically within the
    pages content , headings , titles , and meta
    tags.

5
HIGH QUALITY CONTENT
  • Creating unique , informative , and engaging
    content that satisfies the users search intent
    and provides value.

6
TITLE TAGS AND META DESCRIPTION
  • Writing compelling titles and descriptions
    that accurately summarize the pages content and
    entice users to click through from search results.

7
HEADER TAGS (HI,H2, ETC.)
  • Organizing content with proper heading tags ,
    which not only improve readability but also help
    search engines comprehend the pages structure
    and relevance.

8
IMAGE OPTIMIZATION
  • Optimizing image file names , alt tags and
    sizes to enhance user experience and improve the
    pages visibility in image searches.

9
URL STRUCTURE
  • Using descriptive and keyword-rich URLs that
    help search engines understand the pages content.

10
INTERNAL LINKING
  • Linking relevant pages within your website to
    improve navigation , distribute link equity , and
    establish topical connections.

11
PAGE SPEED OPTIMIZATION
Ensuring fast loading times by optimizing code,
compressing images , and utilizing caching
techniques to enhance user experience and search
engine rankings.
12
MOBILE-FRIENDLINESS
Creating responsive web designs that adapt to
different screen sizes and devices as mobile-
friendliness is crucial for both user experience
and search engine rankings.
13
USER EXPERIENCE (UX) OPTIMIZATION
Designing pages with clear layouts , easy
navigation , and intuitive user interfaces to
enhance overall user experience and engagement.
14
These on page SEO practice help engine understand
the content and relevance of the web page ,
ultimately leading to improved ranking and
visibility in search results.
15
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