Title: Rankkeywords Digital Marketing Institute
1Digital Marketing
Plan and Strategy
www.rankkeywords.in
2Welcome
Introduction
Rankkeywords is the best digital marketing
courses. Digital marketing, also called online
marketing, is the promotion of brands to connect
with potential customers using the internet and
other forms of digital communication. This
includes not only email, social media, and
web-based advertising, but also text and
multimedia messages as a marketing channel.
3About Company
Rank Keywords is not just another Digital
Marketing Agency. Our Vision for this industry is
to help Startups, Micro, Small Medium
Enterprises and skills by digital marketing.
Constantly evolving nature of online marketing
makes it the most complex method of marketing
among all forms of marketing.Rank Keywords,
Kanpur is one of the leading institutes in
digital marketing in Kanpur. The institute has
both online and offline courses available, and
the batches are during the weekdays.Our digital
marketing course covers all aspects of digital
marketing including SEO, PPC, social media
management, content creation and 30 other
modules.We provide Offline classes for digital
marketing course in Kanpur, Lucknow
Chandigarh. You can also join LIVE Online
digital marketing course.
MR. ANAND BHADAURIA
CEO OF RANKKEYWORDS Group's
4Growth Objective
Marketing goals objectives are the overarching
outcomes you want to achieve, which you set for
your team. Marketing goals are the stepping
stones you need to complete to reach your
objectives.
Marketing Goals
Market Share
Sales Increase
Increasing market share is the ultimate goal of
any small business marketing plan. A growing
market share corresponds to growing revenue. One
of the main benefits of investing in the stock
market is that you can earn returns on your
investment.
Set revenue goals and identify every marketing
channel best suited for your marketing business.
Then shower all the love and attention on your
potential customers. To help them connect with
your brand on a personal level , you can connect
with your leads like calls, email, chats,social
media etc.
Profitability
The goals of a profitability objective could
consistof increasing annual sales by 15 percent
or gaining five new accounts each month.
5Content
An SEO strategy is the process of organizing a
website's content by topic to improve the
likelihood of appearing in search results.
Essentially, it is the process you follow in
order to maximize the opportunity to gain organic
traffic from search engines.
SEO Strategy
Marketing
Ranking
An SEO marketing strategy, also called an SEO
strategy, is a plan for optimizing a website for
search engine optimization. Creating an SEO
strategy can help improve search results
rankings, organic traffic, and organic
conversions.
Rankings in SEO refers to a website's position in
the search engine results page. There are various
ranking factors that influence whether a website
appears higher on the SERP based on the content
relevance to the search term, or the quality of
backlinks pointing to the page.
Target Group
Targeted SEO refers to the practice of
optimizing your website's content and structure
to attract a specific audience of potential
customers who are looking for businesses like
through search engines.
6Content Marketing Strategy Plan
Strategic Plan
1
A content marketing plan is a documented strategy
that details the who, what, when, where, why and
how of your content.
Business Case
2
To make the business case for content marketing,
you must present your objectives and KPIs. A
case study breaks down the process your business
went through with a client to help them achieve
the results they were seeking.
3
Business Value
Multiple studies have found that the ROI of
content marketing easily outpaces that of
traditional advertising. Content marketing builds
customer awareness, generates leads, and
increases conversions.
7Infographic
Meaning
A collection of imagery, data visualisations like
pie charts and bar graphs, and minimal text that
gives an easy-to-understand overview of a topic
Benefits
The benefits likes, Visual Attraction, Optimised
Readability, Brand Credibility, Branding
Strategy, Website Visitors, Improved SEO, Easy
Tracking.
Examples
Infographics include bar graphs, pie charts,
histogram, line charts, tree diagram, mind map,
Gantt charts and network diagrams.
8Professional Best Team
ABHISHEK BHADAURIA
HARSHITA SHUKLA
SHEKHAR KATIYAR
Director Manager FOUNDER OF RANKKEYWORDS
Expert Trainer coach
Expert Trainer coach
9Contact Us
Kanpur Office Near Silver Spoon, Kakadeo,
Kanpur, Uttar Pradesh- 208025 Contact
No.91-6387902411, 91-8299115093
www.rankkeywords.in
91-8887599932
www.rankkeywords.in
Kakadeo, Kanpur
10Thank You
www.rankkeywords.in