DIGITAL MARKETING INSTITUTE NEAR ME

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Types of Email Marketing Campaigns
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The Welcome Email Series
Its not the most common email campaign, but its
one of the most effective.
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The Standard Promotional Campaign
Here are some things that can add spice to your
traditional email promotion
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4
Inbound email marketing
Inbound email marketing is the process of sending
marketing emails to your existing subscribers.
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5
Transactional emails
From purchase confirmations to delivery
notifications, webinar registration confirmations
to login reminders.
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6
Lead nurturing emails
Lead nurturing emails are usually sent after a
new lead signs up to your marketing email database
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7
Co-marketing emails
Co-marketing emails will likely be a fairly
infrequent email type on your calendar. They
occur only when you are running events
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8
Re-engagement emails
Re-engagement email could include some updates
from your company, a chance to provide feedback
or change email preferences
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9
Review and feedback emails
Feedback, both positive and negative, is
priceless. You can act on negative feedback to
stop a customer
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NATIONAL INSTITUTE OF DIGITAL MARKETING
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