Digital Marketing, a new way towards success. - PowerPoint PPT Presentation

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Digital Marketing, a new way towards success.

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Grow your business with the vast scope of digital marketing – PowerPoint PPT presentation

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Title: Digital Marketing, a new way towards success.


1
Actu Tech solutions
  • Best digital marketing company
  • In kochi.

2
Importance of Digital Marketing
  • For businesses to reach a large audience, engage
    customers, and spur growth, digital marketing is
    crucial. It provides affordable solutions,
    quantifiable outcomes, heightened brand
    awareness, and a competitive edge. Businesses may
    adapt to the digital world and stay ahead of the
    competition by embracing digital marketing.

3
Services
  • Search Engine Optimization (SEO) Describe the
    website optimization techniques your business
    uses to boost search engine ranks.
  • Search Engine Marketing (SEM) Boost your website
    by paid search advertising.
  • Pay-Per-Click Advertising (PPC)Describe your
    experience running PPC campaigns to bring in
    targeted traffic.
  • Social Media Marketing (SMM)Display your
    capacity to create compelling social media
    strategies
  • Email marketing Describe the strategies you use
    to nurture leads and boost conversions through
    email campaigns.

4
Search Engine Optmisation
  • On-Page SEO Describe the ways in which you
    optimize the content, headers, and meta tags of
    your website.
  • Off-Page SEO Describe your strategy for
    increasing domain authority and building
    high-quality backlinks.
  • Researching keywords Describe how you choose
    which keyphrases to target.
  • Promote your skills in website optimization for
    local searches using local SEO.
  • SEO Reporting Mention your capacity to offer
    in-depth analyses of website performance and
    keyword rankings.

5
Search Engine Marketing
  • The goal of search engine marketing (SEM), a type
    of online advertising, is to increase website
    visibility and generate targeted traffic.
  • SEM entails developing and overseeing paid search
    campaigns, also referred to as Pay-Per-Click
    (PPC) advertising.
  • It enables companies to prominently display their
    advertising on search engine results pages
    (SERPs) depending on chosen keywords.
  • Based on demographics, geographic area, and
    search intent, SEM provides businesses with
    precise targeting options that help them reach
    their intended audience.
  • Businesses can use SEM to monitor and track the
    performance of their campaigns, improve the
    effectiveness of their advertising, and boost
    their return on investment (ROI).

6
Social Media Marketing
  • Social media platforms are used in social media
    marketing (SMM) to advertise goods, services, or
    brand awareness.
  • SMM enables companies to establish relationships
    with and interact with their target market.
  • It offers a variety of tactics, such as social
    media advertising, influencer collaborations,
    community management, and content development.
  • SMM enables companies to increase brand awareness
    by utilizing user-generated content and
    word-of-mouth advertising.
  • In order to optimize campaign effectiveness,
    effective SMM comprises data analysis, key metric
    measurement, and strategy adjustment.

7
Google Local Listing
  • A free business listing on Google My Business is
    Google Local Listing.
  • It aids in the visibility of companies in Google
    Maps and local search results.
  • Important company details like address, phone
    number, website, operating hours, and reviews are
    displayed in local listings.
  • It enables companies to control their internet
    appearance, interact with clients, and address
    customer feedback.
  • Businesses aiming to attract local clients will
    become more visible thanks to Google Local
    Listing, which improves local SEO.

8
Pay Per Click ADs
  • In the pay-per-click (PPC) mode of advertising,
    marketers are charged an amount each time their
    ad is clicked.
  • PPC ads are frequently done on social media sites
    and search engines.
  • Businesses may reach a certain audience based on
    keywords, demographics, hobbies, and behaviors
    thanks to its precise targeting choices.
  • PPC offers instantaneous visibility and can drive
    traffic to a website or landing page right away.
  • Budget allocation, ad messaging, and campaign
    parameters are entirely under the advertisers'
    control, providing for flexibility and
    performance-based optimization.

9
Contact Us
  • 91 8590887637
  • info_at_actutechsolutions.com

10
Thank You
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