Holiday Season: Prime Opportunity for Advertisers

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Holiday Season Prime Opportunity for Advertisers
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Why Holiday Season is a Prime Opportunity?

• 2023, Retail spending is expected to increase by
  4.5 to 1.328 trillion during this time.
• Halloween accounted for 10.6 billion of holiday
  shopping in 2022.
• Black Friday hit 9.2 billion in online sales in
  2022, the highest ever recorded.
• Thanksgiving consumers spent a record 5.3
  billion online on Thanksgiving day.
• Christmas gift spending was expected to reach
  178 billion in 2022.

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Impact of Holiday Season Advertising

• Research shows that advertising during the
  holiday season leads to significant improvements
  in various metrics
• Ad impressions rise by 50
• Click-through rates surge 100
• Direct traffic increases by 150
• Average order value jumps 30
• Conversion rates soar by 60

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How Advertisers can Leverage the Season?

• Discover Relevant Audiences in the Cookieless
  World
• Invest in Omnichannel Advertising - YouTube, CTV,
  Meta, and the OpenWeb.
• High-Impact CTV ads
• Engage Audiences With Interactive Video
  Advertising

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Upgrade your Advertising with Silverpush's
Advance Targeting Solution in Cookieless Era

• Mirrors Generative AI has established itself as a
  co-pilot to human intelligence.
• It eradicates conventional audience-based biases
  as it gain access to unexplored audience groups
  with a variety of alternative interests, advanced
  contextual targeting technologies, and
  intelligence.
• As a result, advertisers can target previously
  untapped or overlooked demographics without
  compromising engagement.
• The contextual targeting solutions offered by
  Silverpush's Mirrors give viewers tailored
  advertisements without relying on a user's
  personal information.
• This ensures brand security and relevance, even
  in a setting where cookies are not used.

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Leverage Omnichannel Targeting

• Communicate with people over a variety of
  platforms and channels by using a multi-channel
  approach.
• This is a vital strategy in the modern digital
  environment since it may help you expand your
  reach by grabbing users everywhere they go
  online.
• With the aid of Silverpush's omnichannel
  advertising features, advertisers may reach their
  desired demographics across a variety of
  channels, such as YouTube, CTV, Meta, and
  OpenWeb.
• With Mirrors Self-Serve Chrome Extension gives
  advertisers complete control over their
  advertising campaigns by automatically optimising
  them with privacy-friendly tags and giving them
  access to real-time data sets.

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Leverage Connected TV Advertising

• The sharp increase in CTV advertising has
  resulted in a significant shift in advertising
  expenditures and strategies.
• Advertisers are following suit as viewers move to
  streaming services, seeing CTV as the perfect
  platform to reach a targeted, engaged audience.
• Recognising CTV's potential as an excellent
  platform for marketers, Silverpush connected with
  IRIS TV to make use of its extensive video
  library and improve the efficacy of CTV
  advertising campaigns.

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Connect With Audience through Interactive Ads

• It's time for advertisers to run ads that
  encourage user interaction rather than just
  passive viewing.
• This may significantly increase ad engagement,
  and consumers are more likely to remember your
  advertisement as a result.
• As a result, there may be an improvement in brand
  recognition and recall as well as a rise in
  click-through rates (CTRs).
• To turn conventional advertisements into
  cutting-edge interactive adverts, Silverpush has
  introduced cutting-edge dynamic video
  optimisation technology.