Your Guide to Search Engine Optimization

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YOUR GUIDE TO SEARCH ENGINE OPTIMIZATION
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SEO
WHAT IS SEO?
HOW SEO WORKS
From the users perspective, SEO is all about
generating great content that answers the users
questions in the best possible way
SEO stands for Search Engine Optimization. It is
the practice of optimizing your web pages so they
rank higher in Google and other search engines.
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TYPES OF SEO
Knowing how to get your brand, website, or
organization found by searchers is a basic skill
for a digital marketer, and staying updated on
how SEO is developing can keep you ahead in the
game.
On-Page Optimization
Technical Optimization
Off-Page Optimization
It is the practice of improving your sites
search engine rankings by engaging in activities
that happen outside of the site. This is mostly
done with the backlinks, which help build the
sites reputation.
It is the process of completing tasks on your
site that are intended to increase SEO but are
unrelated to content. It frequently occurs behind
the scenes.
It is the process of ensuring that your content
is relevant and provides a great experience to
its users. It entails targeting the right
keywords in the content, which can be
accomplished via a content management system.
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