Online Reputataion Management

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What Are The 5 Steps of ORM For an Effective
Online Strategy?
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• 5 Effective ORM Strategy According to research,
  97 of business owners believe that online
  reputation management or ORM is crucial for
  maintaining a good online reputation.
• Now the question arises how do you incorporate an
  online reputation management company with other
  management work? How to create an effective ORM
  strategy?
• Here are the five steps of an effective ORM
  strategy. Keep reading to learn the approach for
  sustained success. It can help shape the
  conversation around your brand to be as positive
  as possible.

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1. Reputation Research

• A reputation management company researches to
  understand the current public perception
  surrounding your brand. The Internet has made it
  easier to search for what people are talking
  about your company. Before research, make a list
  of all parameters to get an insight into the
  companys reputation.
• Start with your company name, key titles, and
  major products or services. Run multiple searches
  using major keywords and make a record of what
  people are saying.

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2. Creating a Response Plan
3. Setting Framework for Negative Reviews

• An online reputation management company plan how
  to respond to the information gathered. They will
  monitor your online presence and suggest a
  response. They will suggest ways to respond to
  potential issues or questions.

• A reputation management company considers
  negative reviews and low feedback scores a unique
  opportunity to change someones mind. You can
  impress and win over your hardest critics.
  Receive feedback with an open mind, as it can
  truly improve your business.
• Online reputation management services can walk
  you through a step-by-step process and help you
  maintain a polite, friendly, and professional
  tone, even when tensions rise.
• Listen to the complaint and take action to
  resolve it. Rather than taking anything
  personally, take a step back and reconsider how
  it can help your business image.

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4. Accentuate a Positive Image

• Never pass a positive review over your desk.
  Negative review help in the improvement and a
  positive review can bring an even greater
  avalanche of customer satisfaction.
• The 1/9/90 rule can help in Online Profile
  Management. On social media, only 1 actively
  create content, 9 contribute moderately, and 90
  are content absorbers and do not contribute to
  it. You have to focus on those 90 content
  absorbers. Enhance your social media profile with
  creative and informative content.
• Ask for honest feedback on how they perceive your
  brand.

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5. Adapt and Monitor Results

• Offer a promotional code to an unhappy client.
  Try to bring products or services as per the
  claim. It will cultivate trust in your brand.
  Your responses should be realistic towards
  negative feedback.
• You can take online reputation management
  services to move your reputation in an upward
  motion.
• Use monitoring tools to check your reputation
  score. When you observe 50 satisfaction
  transforming to 75 satisfaction, youll know
  that youre heading in the right direction.
• Facebook has Facebook Insights for integrated
  analysis capabilities. With a few clicks, you can
  monitor the response to each post. It can be a
  valuable tool for determining which types of
  content your target audience prefers.
• It takes a concerted effort and a focused
  strategy to develop a successful brand
  reputation. It revolves around listening to what
  others say about you and taking steps to take the
  conversation in a positive direction.

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Thank You