Why your business needs a sales funnel

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Why your business needs a sales funnel
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• How do customers go from hearing about a product
  or service to ultimately purchasing it? Chances
  are, they have entered a businesss sales funnel
  and came out the other side as a paying customer.
• What is a sales funnel?
• A sales funnel is an automated journey a prospect
  goes through to become a customer. It usually
  consists of three to four steps that convince
  interested prospects to take a certain action. As
  customers continue to be interested, they work
  their way down the funnel.
• Elias St. Elmo Lewis devised the sales funnel
  process back in 1989. He outlined four steps

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• Attention When a customer is first made aware of
  your business or the products or services you
  sell.
• Interest The customer is curious about your
  business, how it solves a problem or gives them
  something they want.
• Desire The customer begins to like the product
  and develops a fondness for it.
• Action The customer does more research, samples
  the product, and eventually purchases it.
• Its called a funnel because of the way it looks
  on paper. The top is wide as awareness reaches a
  lot of people and eventually narrows as the pool
  of interested individuals becomes smaller and
  more targeted.

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• Why your business need a sales funnel
• A sales funnel is the backbone of every online
  business. Heres why your business needs one
• It builds a relationship
• Most customers dont make major purchases right
  away. They do their homework, study their
  options, and buy from brands they trust. A sales
  funnel allows that relationship to blossom.
• You focus on the right leads
• Uninterested customers will leave your funnel on
  their own, leaving you to devote your time and
  resources to those who are most interested.

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• It sets the stage for ongoing sales
• When customers enter your sales funnel, they are
  at varying stages of the buying process. Those
  that are further along will become paying
  customers. The others are on a journey that will
  result in an eventual sale. Keeping interested
  customers engaged in sales funnel means a steady
  stream of customers in the future.
• Accountability for your sales
• Every activity in your sales funnel is tracked,
  so you will know your most effective content,
  your best selling products, the social media
  platform that has the most responses, and the
  geography of your most paying customers. Having a
  sales funnel helps you understand the sales
  process and adjust to what is working the best.

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• You can monitor your metrics
• Sales funnel software can give you more
  information than the page views your website
  typically gives. It measures traffic, returns
  traffic, sales qualified leads, conversion rates,
  cost per lead, sales velocity, and much more.
• If youd like to learn more about sales funnels
  and how they can help your business, contact Web
  Strategy Plus. We create engaging sales copy that
  expands the number of visitors who enter your
  funnel and enticing landing pages that persuade
  visitors to take action. We can build a sales
  funnel for your business that is both effective
  and affordable. Contact us today for a free
  consultation. For more tips to grow your
  business, check us out on Facebook, Twitter,
  LinkedIn, Pinterest, Instagram and SlideShare.

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