Marketing Analytics Metrics

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MIT School of Distance EducationMarketing
Analytics Metrics
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What is Marketing Analytics?

• Marketing analytics is the process of
  understanding business-related data to gain
  meaningful insights.
• Data analytics means collecting, organizing and
  measuring the usefulness of the data. Marketers
  use this information to decide the effectiveness
  of their marketing campaigns.
• Modern marketers must incorporate data analytics
  into their core marketing strategies.
• This will allow them to understand their
  customer, assess their shortcomings and create
  plans to overcome them effectively.

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5 critical metrics for Marketers

• Conversion rate It is the ratio of website
  traffic and actual customers.
• Customer Acquisition Cost (CAC) It is the
  average cost of acquiring a customer. This metric
  calculates the effectiveness of the marketing
  efforts.
• Return on Investment (ROI) A positive ROI
  implies that the marketing strategies are working
  well, whereas a negative ROI indicates issues or
  shortcomings.
• Customer Lifetime Value (CLV) It is the total
  revenue a customer generates for your company
  over their lifetime as a customer.
• Customer Satisfaction (CSAT) The CSAT score is
  the level of customer satisfaction with the
  product or service.

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Learning Marketing Management

• Marketers must regularly update their knowledge
  and skills. It helps them to efficiently and
  effortlessly adapt to changes. Upskilling gives
  them a better opportunity to identify trends,
  network with people and sharpen their skills.
• MIT School of Distance Education (MITSDE) is one
  such institute that understands the current
  skills gap in the market and strives hard to
  reduce it. For this purpose, MITSDE brings to you
  PG Diploma in Marketing Management (PGDM
  Marketing Management).

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Why MITSDE ?

• Develop analytical skills to forecast market
  movement, competitor strategies and growth rate
• Learn Marketing Information System tools for
  effective CRM, implementation of marketing
  strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical
  and environmental scenario
• Apply knowledge of concepts and tools to develop
  creative marketing strategies and overcome
  challenges
• Learn the tools and techniques of Digital
  Marketing

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Potential Careers Opportunities
A full-fledged course in marketing shall prepare
you to take up challenging roles namely

• Advertising Manager
• Advertising Art Director
• Market Research Manager
• Marketing Manager

• Digital Marketing Manager
• Public Relations Manager
• Business Development Manager
• Brand Manager

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About US

• MIT School of Distance Education is one of the
  largest distance learning center in India. We
  offer various Post Graduate Diploma and
  Certificate programs Online MBA Course across
  various industry sectors that include Operations
  Management, Project, Information Technology,
  Banking and Finance, Digital Marketing, Business
  Analytics and many more. MITSDE has, an online
  assessment system, flexi-learning approach and
  provides state-of the-art Learning Management
  System (LMS) which is in line with its mission
  'flexible learning opportunities anywhere,
  anytime, and to provide ultimate convenience,
  ease, and flexibility to our students.

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Advantage of learning with MITSDE

• Self-paced learning
• Live webinars and doubt solving sessions
• Quick and highly-responsive student support
• Dedicated student support team

• Regularly updated syllabus
• Industry-relevant course offerings
• Courses taught by Industry Experts
• Affordable courses
• No cost EMI options

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Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing
100 placement, CV building workshops and Career
Counseling. Our Student Placement
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Placement Record at MITSDE
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Contact Us

• Address
• MIT Alandi Campus, Pune Moshi-Alandi Road,
  Alandi-412105,Pune Maharashtra (India)
• Phone [phone]

• Email ID admissions_at_mitsde.com
• Website www.mitsde.com

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Thank you