Dynamic Creative Optimization: How to Deliver Personalized Data-Driven Ads

1
ARTICLE
PRESENTATION
Dynamic Creative Optimization How to Deliver
Personalized Data-Driven Ads
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2
DYNAMIC
CREATIVE OPTIMIZATION?
Dynamic Creative Optimization is a digital
marketing tactic that uses algorithms to
automatically create, deliver, and refine ads for
each individual lead based on as much data as is
available.
DCO leverages real-time data such as customer
demographics, device type, past behavior, and
more to create very specific ads to match each
customer and their current wants and needs
DCO solves the problem of personalization for
marketers. It leverages data thats already been
collected by social media companies, so its
accessible to companies that are just starting
out.
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3
DYNAMIC CREATIVE
OPTIMIZATION WORK?
The usual method for personalizing ads involves
crafting several variations on one ad, email, or
piece of copy and targeting them based on simple
demographics or segments
Dynamic personalization starts by splitting an ad
into its component parts the color background,
the image, the copy, etc. Or marketers might
leave mail-merge style gaps in the copy like
Flights from BLANK to BLANK from just
PRICE.
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4
DELIVER PERSONALIZED
DATA-DRIVEN ADS
Personas, targeting, segments Tools Demand side
platform Data management platform What to look
for Automated content creation Automated campaign
management Built-in analytics and
insights Decision matrix Creative Personalization
at scale
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5
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