Treat Yourself: Unlocking the Lipstick Effect

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Treat Yourself Unlocking the Lipstick Effect
In times of economic uncertainty, consumer
behavior often takes unexpected turns. One such
phenomenon, known as the "Lipstick Effect,"
highlights how people tend to indulge in small
luxury items, like cosmetics, even during
financial downturns. This behavior has remained
consistent over the years, impacting industries
like beauty and personal care, and is projected
to continue shaping consumer spending
habits. Jasper Colin's Retail Insights explore
the 'Lipstick Effect' and how it is impacting
consumers' spending behavior.
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