Emerging Ad tech Trend: Programmatic Advertising

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EMERGING AD TECH TREND
PROGRAMMATIC ADVERTISING
Googles initiative to have a cookieless world by
2023 is changing the advertising landscape. But
how is programmatic advertising playing a pivotal
role here?
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PROGRAMMATIC
ADVERTISING
As data-driven marketing is in full gear,
data-driven advertising has just come to light in
the last few years. With Googles announcement to
make Chrome cookieless by 2023, the focus is on
first-party data.
The traditional advertising process has lengthy
proposals, competitive tenders, costly quotes,
and strategic negotiations. With the inclusion of
tech, programmatic advertising makes all the fuss
go away.
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STEP-WISE
APPROACH
As cookieless data collection will cease to
exist, advertisers will struggle in surviving the
disruption in the ad tech industry. Businesses
can withdraw, modify or deflect their
cookie-related media spending.
FROM
ABMS TO DMPS
A satisfactory buyers journey consists of
awareness, consideration, evaluation, and purchase
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