Why does the advertising industry still need ad exchanges?

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WHY DOES THE ADVERTISING INDUSTRY STILL NEED AD
EXCHANGES?
IN MARTECH CUBE'S CHRISTMAS SPECIAL LINE-UP, WE
HAVE YAROSLAV KHOLOD FROM ADMIXER WITH HIS
INTERESTING TAKE ON ADTECH WHY AD EXCHANGES ARE
STILL IMPORTANT.
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2
INTRODUCTION
Ad exchanges are virtual marketplaces that
conduct automatic auctions and broker advertising
deals worldwide. They are the pillars of modern
advertising, and there is absolutely no escaping
them if you need to reach diverse audiences for
your programmatic campaigns or to get sufficient
fill rates for your ad spaces. Today, many
companies shy away from this term and perceive ad
exchanges with a grain of salt. Why did this
critical piece of ad serving infrastructure
receive such a negative image?
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CONCLUSION
Returning to the ad network model wont serve any
good for advertisers or publishers, and they need
to learn to assess the quality of the ad exchange
they decide to partner with.
The benefits of ad exchanges are hard to
underestimate. Publishers get the opportunity to
maximize the sale of all of their ad spaces with
global demand
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LET'S WORK TOGETHER
THANK YOU!
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