DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE

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Pay-per-Click(ppc)
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01
PPC Fundamentals
Cover the basic concept of PPC advertising, where
advertisers pay a fee each time their ad is
clicked
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02
Keyword Researchg
Illustrate the process of selecting relevant
keywords for PPC campaigns, emphasizing the
importance of relevance and search volume.
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03
Ad Copy Best Practices
Display tips for creating compelling ad copy,
including the use of strong headlines, clear
value propositions, and calls to action.
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04
Ad Extensions
Showcase various ad extensions available in
different PPC platforms, such as site links,
callouts, and structured snippets.
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05
Quality Score Importance
I Explain the concept of Quality Score and how it
affects ad rankings and costs in platforms like
Google Ads
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06
Ad Bidding Strategies
Highlight different bidding strategies, like
manual CPC, automated bidding, and bid
adjustments based on device, location, etc.
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