Why every business needs an SSL certificate

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Why every business needs an SSL certificate
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• Cybersecurity is more important than ever. Why do
  SSL certificates matter? Google rolled out a plan
  with the introduction of Chrome 68 to start
  marking websites as unsafe that do not have an
  active SSL (Secure Sockets Layers) certificate.
• Websites viewed in Chrome that have not been
  secured with HTTPS encryption will be labeled
  with the above warning in the URL browser bar to
  alert users that their information might not be
  protected. So, what exactly does this mean, why
  is it important, what happens to websites that
  dont have one, and what should you do to ensure
  customers can learn about your business?
• What it means
• With 18.5 million websites infected with
  malwareor roughly 1 percent of all websitesits
  important to take necessary measures to protect
  your users information.

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• One way is with an SSL certificate, which can be
  added to a website to require encryption between
  a link and a browser. An SSL certificate has
  become a standard technological component for
  websites and eCommerce platforms to prevent
  hackers from gaining access to personal
  information, especially when it comes to
  financial transactions.
• Why its important
• SSL certificates are the gatekeeper to a website
  when it comes to personal information. They
  encrypt personal details such as passwords, form
  entry data and payment information that could be
  readily available to hackers. Having a secure and
  safe online experience not only protects your
  customers from having their personal information
  stolen, but establishes your brands credibility
  through a safe journey online.

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• What happens to websites that dont comply?
• This warning message can affect your websites
  performance and metrics, especially bounce rate,
  time spent on site and conversions. Any website
  that has a form to collect information must
  comply with having an SSL certificate to prevent
  this warning. Many users will simply leave the
  site before entering upon seeing that message.
  However, website owners shouldnt view Google as
  punishing them for not complying to new rules
  they should see it as Google rewarding those that
  are making the Internet safer against cybercrime.
• What should you do?
• The good news is SSL certificates are easy to
  obtain and arent very expensive. Web Strategy
  Plus can help you add an SSL certificate to your
  website. For a free consultation and quote about
  how we can help make your website more secure,
  contact us today!

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