How Can Pollen Data Reshape Your Business?

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How Can Pollen Data Reshape Your Business?How
Can Pollen Data Reshape Your Business?
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• Ugh, allergies! We all know the feeling - that
  dreaded time of year when those pesky allergens
  come out of hiding to wreak havoc on our sinuses.
  From watery eyes and sneezing, to runny noses and
  nasal congestion, allergy season has us laying
  low and squirreling away for over-the-counter and
  prescription medicines to help with relief.
• But the toll of allergies doesnt just affect us
  as individuals - businesses take a hit as well! A
  recent study found that absenteeism and reduced
  productivity due to allergies cost U.S. companies
  more than 250 million annually. And
  unfortunately, things are only getting worse.As
  temperatures become warmer due to climate change,
  the pollen season is lasting longer, leading to
  a 21 increase in pollen production since 1990.
• But does it have to be this way? We think not!
• By using pollen data, businesses can get a
  handle on allergy season and prevent any further
  downturns.
• In this blog, we'll explore how various
  businesses can use data to mitigate the effects
  of pollen and protect their bottom line.

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Digital Healthcare

• Allergies can be a pain, quite literally- just
  ask the 50 million Americans dealing with them.
  Not only do these allergies bring physical
  anguish, but they're also estimated to cost 18
  billion per year. And 3 billion is being spent
  solely on pollen related allergies.
• But if healthcare companies start using
  technology to better manage allergies, they might
  be able to save all those dollars - and our
  noses. By tapping into pollen data, healthcare
  systems can come up with personalized treatments
  and targeted advertising to help those with
  allergies find relief. Not only will this reduce
  financial costs, but it could potentially open up
  a world of opportunities for digital healthcare
  companies.
• juli, a digital health company, partnered with
  Ambee to add air quality and pollen data to their
  platform. Not only do customers of juli get
  insight into how the environmental conditions can
  impact their wellbeing but their app retention
  figures are almost unbelievable, going up to an
  impressive 26! That's an incredible seven times
  higher than the industry standard for health and
  fitness apps.

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Advertising and Marketing

• No longer are businesses just throwing the same
  message at everyone hoping it sticks - we've
  moved into the era of personalization. And if you
  want to get it right, pollen data is the way to
  go.
• People want experiences that are relevant to
  them, and that's why 80 of shoppers are more
  likely to buy what they see when it's tailored to
  their interests. Not only is personalization
  appealing to customers but 51 marketers have
  also seen a huge ROI - 300 more, to be precise.
• So don't wait - let pollen data help you provide
  the personalized experiences your customers are
  looking for, and you'll see higher engagement and
  conversions come your way in no time.
• Just ask Kleenex who set a benchmark for
  personalization and engagement in the
  anti-allergy market by utilizing Ambees pollen
  data. Their pollen pal platform was a smash hit
  with the launch receiving an incredible 1,00,000
  visitors in its first week. Now they get an
  average daily traffic of 30,000. So if you want
  to personalize your campaigns and get optimum
  consumer engagement, make sure to tap into the
  power of data, just like Kleenex.

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Pharmaceutical companies

• With over 24 million people in the US alone
  suffering from pollen-induced respiratory
  allergies, it can be tricky for pharma companies
  to know exactly when to reach out to allergy
  sufferers with their products. Fortunately,
  pollen data can help pharma companies gain more
  insights into when allergies are most active in
  different parts of the country, allowing them to
  accurately tailor their promotional efforts
  and optimize marketing campaigns to reach those
  in need.
• Additionally, by knowing when specific pollen is
  peaking, companies can develop targeted
  medications to meet the needs of allergy
  sufferers. In an increasingly competitive
  marketplace, accurate and actionable data can
  make all the difference for pharmaceutical
  companies.

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Banking and Finance

• Pollen is a tiny but mighty force to be reckoned
  with. Not only does it trigger a multitude of
  pesky allergies, but it can also leverage a huge
  financial burden on people. Statistics show that
  medical costs associated with pollen soar to
  over 3 billion every year. That's a lot of
  money!
• With those kinds of stakes, it's not surprising
  that banks across the nation are recognizing the
  potential of pollen for influencing financial
  trends.
• To ensure theyre providing customers with the
  support they need at the right time, banks can
  monitor pollen levels in specific areas to
  predict seasonal spending trends and tailor their
  financial services accordingly. With accurate
  information about where pollen is present and at
  what levels, banks can anticipate when people may
  start to experience allergies and allocate
  resources to help those affected manage their
  medical costs.

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Retail and Consumer Goods

• As the sneezing season rolls in, retailers are no
  stranger to the worries it brings- from bloated
  profits to their bottom line endangered. After
  all, the correlation between pollen levels and
  retail sales is a powerful one. Anticipating
  demand is the key to success, and by using
  insights to adjust their inventory levels in
  advance of highly pollinated periods, companies
  can easily avoid stockouts and maximize customer
  satisfaction. Moreover, quickly reacting to
  fluctuations in pollen counts could be the
  difference between your business' success and
  that of your competitors.
• Speaking of which, Boots- a renowned UK retail
  pharmacy- has been highly successful in this area
  too. Through their various promotional and
  awareness campaigns, they were able to reach
  allergy sufferers at the right moment and boost
  their engagement and sales.
• So, whilst the sneezing season brings its own
  unique set of worries- it also presents a great
  opportunity for retailers to plan efficiently and
  take advantage of great marketing strategies.

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Insurance

• The pollen count - an often overlooked yet
  integral factor that has a huge impact on much
  more than just allergies. With seasonal allergies
  becoming more and more common, it's no wonder
  that the survey conducted in April 2021
  reported 33 of respondents suffering from
  seasonal allergies having all of their treatments
  fully covered by their health insurance. And with
  the pollen count only continuing to rise, it's
  likely that the numbers will keep on climbing!
• By monitoring and utilizing pollen data,
  insurance companies can plan ahead for when
  pollen season is expected to peak. Not only does
  this help them to provide sufficient coverage for
  their customers' needs, but also helps them to
  make more informed decisions on pricing and adapt
  their policies in a way that may help to reduce
  any potential losses. With this knowledge,
  insurers can be a lot better prepared for
  unexpected surges in seasonal allergies and can
  better manage their resources accordingly.

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Revamp Your Business With Environmental
Intelligence

• Environmental intelligence is the future, and
  businesses that recognize this early on have an
  unprecedented opportunity to capitalize on this
  data and drive value for their stakeholders.
• From providing businesses with unique insights
  into pollen, environmental intelligence is
  transforming the ways businesses make decisions
  and manage their environment. With granular and
  accurate pollen data, businesses have the ability
  to plan, manage, and control every aspect of
  their operations all the while optimizing costs
  and benefits.
• Reach out to us today and find out how pollen
  data can bee-nefit your organization.