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Connected TV advertising (2)

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Title: Connected TV advertising (2)


1
Connected TV advertising
  • Is CTV ready for performance advertising
  • In contrast to conventional terrestrial,
    satellite, or cable television formats, connected
    TV (CTV) refers to the distribution of television
    content through the internet.
  • Due to its capacity to target certain groups and
    provide more measurable and trackable outcomes
    than traditional television advertising, CTV has
    grown in popularity in recent years in terms of
    performance advertising. Through highly targeted,
    data-driven campaigns, CTV offers marketers a
    method to connect with viewers. They can also
    analyze and evaluate the effectiveness of their
    advertising using comprehensive analytics and
    reporting.
  • Therefore, many marketers feel that CTV is
    prepared for performance advertising and is
    already being utilized successfully by numerous
    companies to connect with their target audiences
    and encourage conversions. CTV will probably
    continue to develop and expand in capabilities
    over time, while there is always opportunity for
    improvement and more development as with any new
    advertising platform.

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3
  • Performance advertising on connected TV (CTV) can
    take many different forms.
  • 1. Targeted advertising Advertisers may target
    particular audience segments via CTV based on
    their demographics, interests, and habits.
  • 2. Programmatic Advertising Advertisers can
    purchase and distribute CTV advertising
    programmatically, which means that data and
    algorithms are used to automate ad placement and
    targeting.
  • 3. Interactive Advertising CTV permits
    interactive commercials that can interest viewers
    and increase levels of interaction and
    conversion, such as clickable banners or quizzes.
  • 4. Retargeting Advertisers may show their ads
    to people who have already connected with their
    website or brand, which can enhance conversion
    rates.
  • 5. Dynamic Creative Optimization Advertisers may
    utilize Dynamic Creative Optimization (DCO) to
    dynamically adjust CTV ad components in real-time
    depending on data and viewer behavior.
  • 6. Video Advertising Advertisers are able to
    send top-notch video commercials that are
    seamlessly integrated into the television viewing
    experience thanks to CTV.

4
  • Over-the-Top (OTT) Advertising Through OTT
    services like Netflix, Amazon Prime Video, and
    Hulu, among others, advertisers may contact
    consumers.
  • The market for CTV advertising is predicted to
    expand quickly, with expenditure on CTV
    advertising anticipated to reach billions of
    dollars in the future years, according to
    numerous industry studies. Numerous causes, such
    as the rising CTV viewership, the improved
    targeting and measurement capabilities, and the
    expanding desire from advertisers for more
    powerful and effective advertising solutions all
    contribute to this increase.
  • It's expected that CTV performance advertising
    will continue to expand as CTV technology
    develops and improves and as more consumers use
    CTV as their main source of television content.
    For marketers trying to reach their target
    demographic in fresh and creative ways, as well
    as to enhance engagement and conversions, this
    provides a big potential.
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