Trends Shaping MarTech Strategy in 2023

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Trends Shaping MarTech Strategy in 2023
MarTech or marketing technology refers to
software and tools that assist professionals and
organizations achieve marketing
targets. Professionals are already using such
tools to implement, track and measure their
campaigns. Nowadays, every organization has
unique MarTech requirements, and those which are
adopting this trend are benefitting at the
earliest. In this article, we shall explore the
top 7 trends shaping marketing technologies to
look out for. 1. An upsurge of no-code platforms
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The global market for no-code platforms is
expected to be approximately 300 billion.
Gartner just published a study that 70 of
newly built enterprise apps shall employ no-code
or low- code technology by 2025. These
enterprise apps are fulfilling increasing demands
for well-customized automation workflows
speeding application delivery. Once you equip
your in-house team of IT and non-IT
professionals with divergent no-code tools,
entities can achieve the digital competency
level delivery speed that they need for the
current agile environment. 1. Activation of
cloud data warehouses You need to follow a
unified data strategy like customer data
platforms (CDPs) to stay ahead of your
competitors. However, at the base, you have
cloud data warehouses through which your
marketing teams can house and analyze data in
bulk. These warehouses have become interactive
marketing stack components apart from being
static repositories. We are also witnessing an
expansion in the type of data you can house at
the warehouse level. Such a facility allows the
content layer to intersect between content data
and customer data. 1. Introduction of
Genuinfluencers Age Nowadays, influencers have
left celebrities behind if you consider their
ability to shape consumer preferences. Consumers
have changed their thinking regarding social
media influencers during the pandemic era.
During the pandemic, people were online more
often,
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and their e-commerce spending increased after
watching the influencers online. Hence, such
influencers are being addressed as
Genuinfluencers or even corporate watchdogs
to promote ideas instead of products. 1. The
rising popularity of Video-first
content Professionals use video-first content
trends to increase brand exposure and engagement
among millennials and Generation Z members.
Providing comprehensible content of short
durations is a dynamic approach to capturing
viewers attention quickly. Brands utilize
user-generated video-first content to shoot
engaging and authentic content. Thats the best
way to encourage users to explore their
creativity by creating videos and sharing them
with their social community so that users can
feel a sense of loyalty towards the brand. 1.
Blooming of communities and ecosystems Modern
marketers follow this hybrid approach where
they amalgamate the security that open platforms
offer with specific third-party apps embedded in
large ecosystems. Nowadays, niche software tools
provide app libraries connected to their services
with the option to customize them. There is an
exponential increase in your services once you
build your app community or ecosystem. By
collaborating with partner
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ecosystems, you can focus on additional
functionalities. You are feeding on second-party
data provided by such relationships, which
automatically provides you with new martech
opportunities. 1. The Advent of Generation
Alpha Gen Alpha is infusing change as digital
ninjas by being mature beyond years. Brands have
recognized that alphas expect more from product
innovations. Marketers rely on tediously
researched insights to connect with these Alpha
youngsters. Professionals are relying on
actionable initiatives through digital media to
reach out to Gen Alpha. 1. AI and Machine
Learning (ML) gaining momentum AI and ML have
already automated routine tasks like lead scoring
and email marketing, with more to follow. By
leveraging AI ML, platforms like ChatGPT are
aiming to provide superpowers to content
marketers especially, so that they can leverage
AI to accelerate their performances. . We are
already witnessing how marketers are utilizing AI
and ML to optimize ad campaigns, personalize
content, and even generate the latest ideas.
Such AI and ML-based tools analyze the vast
amount of data and spots insights patterns
which even human pros cant spot. The tech
enhances your ability to deliver personalized and
real- time customer experiences once you add AI
and ML features to such tools.
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Adopt MarTech Trends Now To Stay Ahead In The
Game These MarTech trends are prompting
marketers to be equipped to change their
customer interaction strategies by switching to
smarter and more targeted interactions. They
should invest in tools that are useful in
achieving organizational marketing goals. MarTech
trends provide companies with unique
opportunities to connect with clients and drive
success. Todays clients value authenticity,
inclusivity, privacy, and, transparency more
than before. By embracing such values along with
MarTech trends and staying agile, entities can
thrive in their marketing campaigns in the coming
years! Why Ciente ? With Ciente, business
leaders stay abreast of tech news and market
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