GOOGLE RANKING: WHY SSL IS GOOD FOR SEO

1
THE POWER OF SSL FOR
SEO?
AUSSIEPLACES.COM/
2
WHAT IS SSL?
SSL STANDS FOR SECURE SOCKETS LAYER. IT'S A
SECURITY PROTOCOL THAT ENCRYPTS DATA TRANSMITTED
BETWEEN A USER'S WEB BROWSER AND A WEBSITE'S
SERVER. THIS ENCRYPTION ENSURES THAT SENSITIVE
INFORMATION, SUCH AS LOGIN CREDENTIALS AND CREDIT
CARD DETAILS, REMAINS SECURE DURING TRANSMISSION.
3
SEO CONNECTION WITH SEO?

1. SECURITY TRUSTWORTHINESS SSL ENSURES DATA
   ENCRYPTION, BUILDING TRUST WITH USERS AND SEARCH
   ENGINES LIKE GOOGLE.
2. RANKING BOOST GOOGLE CONSIDERS HTTPS AS A
   RANKING FACTOR, IMPROVING SEARCH RESULT
   POSITIONS.
3. ENHANCED USER EXPERIENCE SECURE SITES LEAD TO
   LONGER VISITS, REDUCED BOUNCE RATES, AND IMPROVED
   SEO INDIRECTLY.
4. DATA PRIVACY SSL PROTECTS USER DATA, A PRIORITY
   FOR SEARCH ENGINES FAVORING PRIVACY-CONSCIOUS
   SITES.
5. BROWSER WARNINGS NON-SECURE SITES TRIGGER
   BROWSER WARNINGS, INCREASING BOUNCE RATES AND
   HARMING SEO.
6. MOBILE RANKING SSL IS VITAL FOR MOBILE SEO AS
   GOOGLE EMPHASIZES MOBILE-FIRST INDEXING,
   IMPACTING MOBILE SEARCH RANKINGS.

4
CONNECTION BETWEEN HTTPS AND GOOGLE RANKINGS

• GOOGLE HAS PRIORITIZED HTTPS-ENCRYPTED WEBSITES
  SINCE
• 2014, MAKING IT A WELL-KNOWN FACT AMONG SEO
  EXPERTS.
• HTTPS DOESN'T JUST BOOST SEARCH RANKINGS IT ALSO
  IMPACTS OTHER SEO FACTORS SUCH AS USER
  EXPERIENCE, SITE SPEED, AND TRUSTWORTHINESS.
• HTTPS CAN IMPROVE SITE SPEED, REDUCING BOUNCE
  RATES AND ATTRACTING HIGHER-QUALITY TRAFFIC WITH
  LONGER DWELL TIMES.
• IF YOUR WEBSITE LACKS AN SSL CERTIFICATE,
  CONSIDER GETTING ONE TO WITNESS SIGNIFICANT
  IMPROVEMENTS IN SEARCH RANKINGS AND USER
  EXPERIENCE.
• EMBRACING HTTPS IS A SMART SEO MOVE THAT CAN LEAD
  TO BETTER RANKINGS AND A MORE POSITIVE OVERALL
  ONLINE PRESENCE.

5
CONCLUSION

• INCORPORATING AN SSL CERTIFICATE ENHANCES YOUR
  WEBSITE'S SECURITY AND POSITIVELY INFLUENCES ITS
  RANKING ON GOOGLE. WHILE FREE CERTIFICATES ARE AN
  OPTION FOR BUDGET-CONSCIOUS USERS, INVESTING IN A
  PAID SSL CERTIFICATE OFFERS HEIGHTENED SECURITY
  AND PEACE OF MIND. BY ADOPTING THE HTTPS
  PROTOCOL, YOU CAN BOOST YOUR WEBSITE'S SEARCH
  ENGINE RANKINGS, ATTRACT MORE VISITORS, AND
  INSTILL CONFIDENCE IN USERS DURING THEIR BROWSING
  EXPERIENCE OR WHEN SHARING INFORMATION. IF YOU
  POSSESS THE TECHNICAL EXPERTISE, YOU CAN INSTALL
  SSL INDEPENDENTLY OTHERWISE, CONSIDER HIRING A
  WEBMASTER IF NEEDED.