BBA in Travel and Tourism

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BBA in Travel and Tourism

• IIBMS Institute

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Introduction

• In today's interconnected world, globalization is
  at its peak, so it is of paramount importance to
  understand international markets and diverse
  cultures. Thats why BBA in Travel and Tourism
  holds immense significance because it equips
  students with the skills to navigate this global
  landscape, making them adept at managing
  airlines, tour operations, and hospitality
  businesses. Moreover it instills a deep
  appreciation for responsible and sustainable
  tourism practices, aligning with the growing
  demand for eco-conscious travel experiences.

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Course Structure

• First Year (Semester - 1)Principles of
  Management - I
• Principles of Micro Economics
• Basic Accounts - I
• Business Communication
• Computer Fundamentals
• First Year (Semester - 2)Organizational
  Behaviour
• Principles of Macro Economics
• Basic Accounts - II
• Management Information System
• International Business
• Second Year (Semester - 3)Human Resource
  Management
• Marketing Management
• Legal Aspects of Business
• Cost and Management Accounting
• Conflict Management Negotiation Skills

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• Second Year (Semester - 4)Entrepreneurship
  Development
• Leader Skills and Managerial Effectiveness
• Project Management
• Small Business Management
• Digital Marketing E Commerce
• Third Year (Semester - 5)Tourism Principles and
  Policies
• Tourism Product and Resources
• Management and Organisational Behaviour
• Tourism Geography and Ecology
• Tourism Marketing
• Human Resources in Tourism
• Third Year (Semester - 6)International Tourism
  Study
• Adventure and Sports Tourism
• Cultural and Heritage Tourism
• Sustainable Tourism
• Travel Agency and Tour Operation
• Event Management and MICE (M Meetings I
  Incentive C Conferences E Exhibitions)

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Course Objectives

• To develop the students with professional and
  academic inputs to adapt to the requirements of
  the changing travel, tourism and hospitality
  industry.
• To offer Comprehensive teaching and learning
  through case studies, role-plays, group
  discussions, presentations, group research and
  travel laboratories.
• To offer tailor made programs with both theory
  and skill developments as a part of the
  Curriculum.
• To offer Field oriented activities to know and
  promote value -additions for people and places.
• To enable students to be take up sector relevant
  studies, for presentations to be made and working
  experiences through internships.
• To provide strong emphasis in communication,
  customer relations and service.
• To create professionals who can succeed in the
  industry which has no regional, gender, language
  or age barriers and where talent reaps success.

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Duration 3 years Eligibility - High School
Examination in any discipline from any recognized
university or an equivalent diploma For more
details Call us 91 9930620500 Visit our
website https//www.iibms.org/ Mail us at
enquiry_at_iibms.net
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Thank you