Connected TV advertising (11)

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Connected TV advertising

• Future of CTV advertising Predictions and Trends
• Connected TV (CTV) and over-the-top (OTT)
  advertising refer to the delivery of video ads on
  internet-connected devices, such as smart TVs,
  streaming devices, and mobile devices, rather
  than through traditional television methods.
• These platforms are becoming increasingly
  important for advertisers as more and more
  consumers are cutting the cord and turning to
  streaming services for their entertainment. CTV
  and OTT advertising allows advertisers to reach
  these audiences in a targeted and measurable way,
  with the ability to track viewer engagement and
  adjust campaigns in real-time. Additionally, CTV
  and OTT ads can be highly personalized, which can
  lead to higher engagement and conversion rates.
• The future of CTV advertising is bright, with
  several trends and predictions pointing towards
  continued growth and innovation in the space.
  Here are some of the key predictions and trends
  for CTV advertising

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• Adoption will rise CTV advertising is currently
  a fast expanding sector of the advertising
  business, and this growth tendency is predicted
  to persist. Advertisers are expected to follow
  suit and allocate more of their money to CTV
  advertising as more consumers switch from
  traditional TV to streaming platforms.
• More targeted and personalized ads CTV
  advertising enables more individualised and
  targeted campaigns, and this trend is anticipated
  to remain. Advertisers will keep using data and
  analytics to make more relevant and interesting
  commercials for their target demographic.
• Interactive and engaging advertisements
  Interactive and interesting advertisements, such
  quizzes, games, and shoppable content, are
  gaining popularity on cable television. We can
  anticipate even more creative and interesting ad
  experiences as more advertisers test out these
  forms.
• Streaming services with ads As more streaming
  services are launched and their features are
  increased, we may anticipate seeing more
  ad-supported models. As a result, there will be
  more chances for marketers to contact viewers in
  a focused and quantifiable way.

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• Advanced measurement and attribution In the CTV
  industry, measurement and attribution have proven
  difficult, but new technologies and approaches
  are starting to emerge to solve this problem.
  Advertisers will be able to better analyse the
  effects of their CTV ads and adjust their plans
  as a result as these capabilities advance in
  sophistication.
• Overall, the future of CTV advertising is
  exciting and full of opportunities for
  advertisers to reach a growing and engaged
  audience.