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Connected TV advertising (11)

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Title: Connected TV advertising (11)


1
Connected TV advertising
  • Future of CTV advertising Predictions and Trends
  • Connected TV (CTV) and over-the-top (OTT)
    advertising refer to the delivery of video ads on
    internet-connected devices, such as smart TVs,
    streaming devices, and mobile devices, rather
    than through traditional television methods.
  • These platforms are becoming increasingly
    important for advertisers as more and more
    consumers are cutting the cord and turning to
    streaming services for their entertainment. CTV
    and OTT advertising allows advertisers to reach
    these audiences in a targeted and measurable way,
    with the ability to track viewer engagement and
    adjust campaigns in real-time. Additionally, CTV
    and OTT ads can be highly personalized, which can
    lead to higher engagement and conversion rates.
  • The future of CTV advertising is bright, with
    several trends and predictions pointing towards
    continued growth and innovation in the space.
    Here are some of the key predictions and trends
    for CTV advertising

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  • Adoption will rise CTV advertising is currently
    a fast expanding sector of the advertising
    business, and this growth tendency is predicted
    to persist. Advertisers are expected to follow
    suit and allocate more of their money to CTV
    advertising as more consumers switch from
    traditional TV to streaming platforms.
  • More targeted and personalized ads CTV
    advertising enables more individualised and
    targeted campaigns, and this trend is anticipated
    to remain. Advertisers will keep using data and
    analytics to make more relevant and interesting
    commercials for their target demographic.
  • Interactive and engaging advertisements
    Interactive and interesting advertisements, such
    quizzes, games, and shoppable content, are
    gaining popularity on cable television. We can
    anticipate even more creative and interesting ad
    experiences as more advertisers test out these
    forms.
  • Streaming services with ads As more streaming
    services are launched and their features are
    increased, we may anticipate seeing more
    ad-supported models. As a result, there will be
    more chances for marketers to contact viewers in
    a focused and quantifiable way.

4
  • Advanced measurement and attribution In the CTV
    industry, measurement and attribution have proven
    difficult, but new technologies and approaches
    are starting to emerge to solve this problem.
    Advertisers will be able to better analyse the
    effects of their CTV ads and adjust their plans
    as a result as these capabilities advance in
    sophistication.
  • Overall, the future of CTV advertising is
    exciting and full of opportunities for
    advertisers to reach a growing and engaged
    audience.
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