Protein Bar Market Report 2023

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PROTEIN BAR MARKET REPORT
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INTRODUCTION
Protein bars are ready-to-eat bars that provide a
reliable source of protein. They are low in
carbohydrates and are mainly used by athletes and
fitness enthusiasts for muscle building. They
contain fibers that improve protein absorption
and come in different types such as energy
protein bars, meal replacement bars, and low-carb
protein bars. The demand for protein bars is
increasing due to changing lifestyles, awareness
about health and nutrition, and convenience.
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KEY INSIGHTS
MARKET SIZE USD 6,171.38 Million
2029
CAGR 6.67
2023-2030
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REVENUE MARKET SHARE BY SEGMENTS 2022
SOURCE SEGMENT ANALYSIS
FORM SEGMENT
Energy Protein Bar USD 2,420.40 Million
Bottles Tetra Pack USD 2,114.61 Million
PRODUCT SEGMENT
CHANNEL SEGMENT
Low Protein USD 1,151.66 Million
Online USD 2,272.99 Million
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GLOBAL PROTEIN BAR MARKET REVENUE SHARE FOR 2022
NORTH AMERICA USD 3,062.71 MILLION
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Increased admiration of health and
nutrition-based products
Drivers
Availability of alternative products and
associated side effects
Restraints
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AUTHOR'S PERSPECTIVE

• The Global Protein Bar Market revenue in 2017
  USD 3,479.90 Million
• Plant Protein held for largest share of total
  revenue generated in 2020
• High Protein (Above 25 grams) held maximum share
  of Protein Bar market in 2020
• Offline held maximum share of Protein Bar market
  in 2020
• Energy Protein Bar held maximum share of Protein
  Bar market in 2020
• Increased admiration of health and
  nutrition-based products coupled with nutritional
  benefits and convenience of protein bars and
  eclectic availability of protein bars in the
  market is driving the growth of the market
• The presence of alternatives may hinder the sales
  of protein bars in the market
• An intensifying number of athletes, bodybuilders,
  and fitness enthusiasts is projected to create a
  comprehensive market for a protein bar.

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KEY PLAYERS
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