Marketing Communication Mix

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MIT School of Distance EducationMarketing
Communication Mix
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Marketing Communication Mix

• The communication mix refers to a specific method
  used to promote the company or its products or
  services to targeted customers.
• The communication mix involves all the tools used
  to communicate with your customers or potential
  customers. This could be done through
  advertising, social media, product packaging,
  direct marketing, etc.

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The 4 Ps of Marketing

• The 4 Ps of Marketing Mix comprise four key
  elements Product, Price, Place and Promotion-
  and they are used to market a product or service.
• Successful marketers and businesses typically
  consider the four Ps when creating marketing
  plans and strategies to market to their target
  audience effectively.
• The four Ps are product, price, place, and
  promotion. They are an example of a marketing
  mix, or the combined tools and methodologies
  marketers use to achieve their marketing
  objectives. 

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4 Ps explained

• Product Creating a marketing campaign starts
  with understanding the product itself. Who needs
  it, and why? Marketer defines the product and its
  qualities and introduces it to the consumer. The
  product type also dictates how much it will cost,
  where it should be placed and how it should be
  promoted.
• Price - Price is the amount consumers will be
  willing to pay for a product. Marketers must link
  the price to the product's real and perceived
  value to pay for a product. In some cases,
  business decision-makers may raise the price of a
  product to give it the appearance of luxury or
  exclusivity. Or, they may lower the price so more
  consumers will try it.
• Place - It considers where the product should be
  available in brick-and-mortar stores and online
  and how it will be displayed. The term placement
  also refers to advertising the product in
  suitable media to get the attention of target
  consumers.
• Promotion - Promotion encompasses advertising,
  public relations, and the overall media strategy
  for introducing a product.
• Later, the 3 Ps were added, i.e. People,
  Packaging and Process. To develop the marketing
  mix, the companies consider how each Ps affects
  the rest to create a unified brand experience for
  their consumers.

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• It is essential for a Marketing Management
  professional to learn how to manage Marketing
  Communication Mix for there organizational
  growth.
• The PGDM Marketing Management course focuses on
  diverse ideas of business models, methods, and
  new approaches that adapt to meet the wants and
  needs of consumers.
• With PGDM Marketing Management course learn
  leadership, technical, organizational ,
  communication and creative skills.

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Why MITSDE ?

• Develop analytical skills to forecast market
  movement, competitor strategies and growth rate
• Learn Marketing Information System tools for
  effective CRM, implementation of marketing
  strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical
  and environmental scenario
• Apply knowledge of concepts and tools to develop
  creative marketing strategies and overcome
  challenges
• Learn the tools and techniques of Digital
  Marketing

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Potential Careers Opportunities

• Market Research Manager
• Product Promotion
• Market Research Analyst
• Product Marketing Manager

• Marketing Manager
• Business Development Manager
• Brand Manager
• Advertising Manager

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About US

• MIT School of Distance Education is one of the
  largest distance learning center in India. We
  offer various Post Graduate Diploma and
  Certificate programs Online MBA Course across
  various industry sectors that include Operations
  Management, Project, Information Technology,
  Banking and Finance, Digital Marketing, Business
  Analytics and many more. MITSDE has, an online
  assessment system, flexi-learning approach and
  provides state-of the-art Learning Management
  System (LMS) which is in line with its mission
  'flexible learning opportunities anywhere,
  anytime, and to provide ultimate convenience,
  ease, and flexibility to our students.

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Advantage of learning with MITSDE

• Self-paced learning
• Live webinars and doubt solving sessions
• Quick and highly-responsive student support
• Dedicated student support team

• Regularly updated syllabus
• Industry-relevant course offerings
• Courses taught by Industry Experts
• Affordable courses
• No cost EMI options

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Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing
100 placement, CV building workshops and Career
Counseling. Our Student Placement
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Placement Record at MITSDE
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Contact Us

• Address
• MIT Alandi Campus, Pune Moshi-Alandi Road,
  Alandi-412105,Pune Maharashtra (India)
• Phone [phone]

• Email ID admissions_at_mitsde.com
• Website www.mitsde.com

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Thank you