Inbound marketing course in Rohtak

1
Digital Marketing
2
01
Introduction to Digital Marketing
Explain the increasingly significant role of
digital marketing in today's business landscape.
3
02
Understanding Digital Marketing
Define digital marketing as the utilization of
digital technology to promote products or
services. Highlight its broad scope, encompassing
online channels such as websites, social media,
search engines, email, and mobile applications.
4
03
Benefits of Digital Marketing
Wider audience reach Cost-effectiveness Precise
targeting Measurable outcomes Interactive
engagement
5
04
Advantages of Digital Marketing

• Wider audience reach
• Cost-effectiveness
• Precise targeting
• Measurable results
• Interactive engagement

6
05
Website and SEO
Importance of a well-designed website Role of SEO
in optimizing websites for search engines,
improving visibility, and driving organic traffic
7
06
Social Media Marketing (SMM)
Power of social media platforms Creating
compelling content Two-way communication Leveragin
g analytics for better results
8
07
Email Marketing
Effectiveness of email marketing Building an
email list Crafting personalized and targeted
campaigns Analyzing email metrics
9
08
Content Marketing
Significance of content marketing Providing
valuable information Building brand
authority Creating and distributing relevant and
engaging content
10
09
Pay-Per-Click Advertising (PPC)
Concept of PPC advertising Driving immediate and
targeted traffic Platform ads Setting up
campaigns Optimizing keywords Monitoring
performance
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10
Conclusion
Summarize key points discussed in the
presentation Reinforce the significance of
digital marketing for businesses in today's
digital age Encourage the audience to explore and
implement digital marketing strategies to stay
competitive