DIGITAL MARKETING CLASSES IN BANGALORE

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FROM ZERO TO HEROA MARKETERS PPC JOURNEY
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Going from zero to hero in the world of PPC
(Pay-Per-Click) marketing can be a rewarding
journey, but it requires dedication, continuous
learning, and a strategic approach. Here's a
step-by-step guide to help you become a
successful PPC marketer
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SET CLEAR GOALS
Define your objectives for PPC campaigns. Are you
looking to generate leads, increase website
traffic, boost sales, or achieve some other goal?
Your goals will influence your PPC strategy.
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KEYWORD RESEARCH
Extensive keyword research is crucial. Use tools
like Google Keyword Planner or SEMrush to find
relevant keywords with high search volumes and
reasonable competition.
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CREATE A BUDGET
Determine your budget for PPC advertising. Start
small and gradually increase it as you gain
confidence and see positive results.
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CHOOSE THE RIGHT PPC PLATFORM
The most popular platforms are Google Ads and
Bing Ads for search advertising and platforms
like Facebook and LinkedIn for social
advertising. Select the platforms that align with
your target audience.
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SET UP CONVERSION TRACKING
Implement conversion tracking to measure the
effectiveness of your campaigns. This allows you
to see which keywords and ads are driving actual
results.
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A/B TESTING
Continuously test different ad variations to
identify which elements are most effective. This
includes testing headlines, descriptions, and
landing page variations.
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QUALITY SCORE OPTIMIZATION
Work on improving your Quality Score, as it
directly affects your ad rank and costs. Quality
Score depends on ad relevance, landing page
quality, and expected click-through rate.
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THANKS FOR WATCHING
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