How Do Patients Find Doctors? – Practice Builders

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How do patients find doctors?

• Knowing how new patients are searching for your
  medical practice gives you the chance to focus
  your efforts better so you can bring more
  business through your door. It also helps
  identify new marketing opportunities so that you
  can put together a healthcare marketing plan to
  reach patients on social platforms you might not
  be leveraging already. Herere the three most
  common ways patients find doctors
• Online business listings Your medical practice
  probably has a listing on sites like Yelp and
  Google My Business. However, if you dont want to
  claim these listings, youll be missing out on
  opportunities to attract new patients. When you
  claim a free listing on these sites, make sure
  the name, address, and phone number of your
  medical practice are accurate and consistent
  across all sites. Add good quality pictures of
  your practice and reply promptly to patient
  comments and reviews.
• Local search The majority of people rely heavily
  on search engines to find local businesses,
  including healthcare practices. And, when people
  search for a local medical practice, your
  practices address, location, website URL,
  business hours, and contact number are the most
  sought after details.
• Voice Search As per research, nearly 46 of
  people who use voice search look for local
  businesses at least once every day. One way to
  capitalize on voice search is by adding local
  review schema to your website. Local review
  schema will direct search engine crawlers to
  understand your website information and display
  it on SERPs as snippets. These snippets will be
  utilized by voice search for the users search
  query.