HOW TO DESIGN EFFECTIVE OUTDOOR ADVERTISING?

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• HOW TO DESIGN EFFECTIVE OUTDOOR ADVERTISING?

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Summary

• Outdoor advertising in Haridwar is omnipresent
  and impactful. Whether it's unipoles or hoardings
  along your commute, signage guiding to
  supermarkets, or enticing displays showcasing
  sales, these varied options offer a wealth of
  choices for effective outdoor advertising
  strategies.

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Want to make sure that your outdoor advertising
is seen by tons of people? Great. Then
Unipoles/Hoardings are an option that you just
must think about. So here are some of the main
factors that you need to be thinking about when
you take on this type of effective outdoor
advertising.

• Make sure that you are telling a story - For any
  billboard to be successful, you should be able to
  share your story through it. But youve got to do
  this really fast. People will be passing the
  billboard in a matter of seconds. Unless they are
  stuck in traffic. Most billboard designs will
  have some impactful imagery and text. But not
  everyone will pass by at a speed that allows them
  to read the text. So try and convey your message
  with as little text as possible, and more with
  the images and elements in your design.
• Impact and simplicity - Speaking of impact and
  making that lasting impression in just a couple
  of seconds, keep your billboard design as simple
  as possible. This will allow people to clearly
  understand what your brand about. And will help
  you maximize the number of viewers. Make use of
  bold fonts in large sizes and pair them with
  colors that make them easy to read. Avoid any
  fonts that are scripts and appear narrow. Choose
  your design colors based on where your billboard
  will be placed. For instance, if the billboard
  will be in a rural area, make sure that there are
  no green, blue and brown shades involved. Keep it
  bright and bold.

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• Location is everything - The most effective
  outdoor advertising, is strategically placed.
  This means taking advantage of various nuances
  associated with the location (e.g. nicknames,
  iconic sites and sports teams). This will
  immediately make an impression and convey meaning
  more easily.
• Memorability is a must - Because of the nature of
  outdoor advertising, you have to make sure that
  it will stand out among all the visuals in the
  area. This is why we have been stressing
  uniqueness and conveying a clear message. This
  includes a strong call to action. Try appealing
  to emotions with your CTA humor, empathy,
  anger, cleverness, or sometimes even patriotism
  and pride can make an impact.

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Devpura, Haridwar, Uttarakhand 249401