Social Media Management Market

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Social Media Management Market
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The global social media management market size
was valued at 15.24 billion in 2021, and is
projected to reach 118.03 billion by 2031,
growing at a CAGR of 22.8 from 2022 to 2031.
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Social media management is the process of
gathering and analyzing audiences and formulating
marketing and influencing strategies that are
tailored to a specific group of people or
audience. Creating and distributing online
content for social networks, monitoring online
conversations with customers and followers,
engaging with influencers, offering community
service, and monitoring, measuring, and reporting
on social media performance and ROI are all part
of social media management.
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Impact of Covid-19
The social media management market has witnessed
stable growth during the COVID-19 pandemic, owing
to the dramatically increased screen time and
online presence of people during the period of
COVID-19-induced lockdowns and social distancing
policies.
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According to a report published by Press Trust of
India, in December 2020, the average usage of
smartphones by Indians is estimated to have gone
up 25 to almost 7 hours a day as people depend
on these gadgets for work/study from home and
entertainment amid the pandemic. 
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Market is segmented into By Application
Sales and Marketing Management
Customer Experience Management
Risk Management and Fraud Detection
Competitive Intelligence
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Segmentation By Region 
North America 
U.S., Canada
U.K., Germany, France, Spain, Italy, Rest of
Europe
Europe
China, Japan, South Korea, India, Australia, Rest
of Asia-Pacific
Asia-Pacific
LAMEA
Latin America, Middle East, Africa
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Leading Market Players 
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Contact
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