Certification in Hospitality Sales and Marketing

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Certification in Hospitality Sales and Marketing
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introduction
A certification in Hospitality Sales and
Marketing is designed to provide individuals with
the knowledge and skills necessary to excel in
the dynamic and competitive field of hospitality.
This certification program typically focuses on
the unique challenges and opportunities
associated with selling and marketing hospitality
services, such as hotel accommodations, event
spaces, and related amenities.
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OVERVIEW
Obtain an online hospitality management
certificate and advance your career in the
thriving hospitality industry. Gain in-depth
knowledge of operations, guest services,
leadership, and financial management. Unlock your
potential with our recognized hospitality
certifications. Choose from a variety of
specialized programs in areas such as event
management, hotel operations, food and beverage
management, and guest relations.
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Course structure

• Module I Marketing ConceptMarketing for
  Hospitality Tourism
• What is Hospitality Tourism Marketing
• Importance of Marketing
• Tourism Marketing
• Core Marketing Concepts
• Marketing Highlights- Needs, Wants Demands
• Product- Value Satisfaction Quality
• Exchange, Transactions and Relationships
• Market.
• Marketing Environment
• Marketing Mix

• Module II Consumer Markets and Consumer Buying
  BehaviourA Model of Consumer Behaviour
• Personnel Characteristics Affecting Consumer
  Behaviour
• Cultural Factors
• Social Factors
• Personal Factors
• Psychological Factors
• Consumer Involvement in the Buying Decision
• The Buyer Decision Process
• Need Recognition
• Information Search
• Evaluation of Alternatives
• Purchase Decision
• Post-purchase Behaviour

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Course structure

• Module III Market Segmentation- Targeting
  PositioningMarket Segmentation
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behaviour Segmentation
• Requirements for Effective Segmentation
• Market Targeting
• Evaluating Market Segments
• Market Positioning
• Positioning Strategies
• Choosing and implementing a positioning strategy
• Communicating and delivering the chosen position

• Module IV The Role of Marketing in Strategic
  Planning
• Nature of high-performance business
• Stakeholders
• Processes
• Resources
• Organisation
• Corporate Strategic Planning
• Defining the Corporate Mission
• Establishing Strategic Business Units (SBU)
• Assigning Resources to Each SBU
• Planning New Business
• Business Strategy Planning
• Business Mission
• External Environmental Analysis
• Internal Environmental Analysis
• Goal Formulation
• Strategy Formulation
• Program Formulation
• Implementation

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Course structure
Module V Service Characteristics of Hospitality
and Tourism Marketing
Module VI Distribution Channels

• The Service Culture
• Characteristics of Service Marketing
• Intangibility
• Inseparability
• VariabilityPerishability
• Management Strategies for Service Businesses
• Managing Differentiation
• Managing Service Quality
• Tangibilising the Product
• Managing the Physical Surroundings
• Stress Advantages of Non-ownership
• Greening of the Hospitality Industry
• Managing Employees as Part of the Product
• Managing Perceived Risk
• Managing Capacity and Demand
• Managing Consistency

• Nature and Importance of Distribution Systems
• Nature of Distribution Channels
• Why are Marketing Intermediaries Used?
• Distribution Channel Functions
• Number of Channel Levels
• Marketing Intermediaries
• Channel Behaviour and the Organisation
• Channel Behaviour
• Channel Organisation
• Channel Management Decisions

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Career Opportunities
Sales and Marketing Executive With a focus on
hospitality sales and marketing, you can pursue
roles as a sales or marketing executive within
hotels, resorts, event venues, or other
hospitality establishments. Revenue Manager As
a certified professional, you may explore
opportunities as a revenue manager. In this role,
you would be responsible for optimizing pricing
strategies, managing inventory, and analyzing
market trends to maximize revenue for the
hospitality property.Event Planner or
CoordinatorMany hospitality settings host
events, conferences, and weddings. With a
specialization in hospitality sales and
marketing, you can pursue a career as an event
planner. Digital Marketing SpecialistGiven the
increasing importance of digital marketing in the
hospitality industry, your certification could
lead to a role as a digital marketing specialist.
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For more details Call us 91
9930620500 Visit our website
https//www.iibms.org/ Mail us at
enquiry_at_iibms.net