social swirl

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BUSINESS ETHICS
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Context
ETHICS
BUSINESS ETHICS
REASONS FOR NESTLE TO GET INTO TROUBLE
PRINCIPLES OF ETHICS
CASE STUDY OF MAGGI NOODLES
ISSUES
EXAMPLE
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Ethics

• At its simplest, ethics is a system of moral
  principles. They affect how people make decisions
  and lead their lives.
• Ethics is concerned with what is good for
  individuals and society and is also described as
  moral philosophy.
• The English word ethics is derived from
  the ancient Greek word ethikós (??????), meaning
  "relating to one's character",

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Principles Of Ethics

• Make Things Better.
• Respect the Rights of Others. 
• Act with Integrity.
• treat Others Fairly. 
• Consider the Consequences of
• Your Actions. 

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Business Ethics

• Business ethics refers to implementing
  appropriate business policies and practices with
  regard to arguably controversial subjects.
• The law usually sets the tone for business
  ethics, providing a basic guideline that
  businesses can choose to follow to gain public
  approval.

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Example

• Many businesses collect the personal information
  of their customers, whether it's payment
  information, health information, or similar. One
  of the priorities for any business should be
  securing and protecting this information. For
  example, a hospital may create and enforce
  aggressive policies around staff sharing patient
  information on social media. 

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EXAMPLE CONTINUED

• Transparency and clear communication
• is paramount when it comes to ethical
• workplace behaviors. Employees and
• consumers alike should never be lied
• to or told untruths, as this breaks trust
• within the business. For example, when
• faced with a public relations crisis, companies
  should call a meeting and address the
  problem directly with their employees. It's
  important to truthfully describe the situation
  as it unfolded, present solutions, and accept
  criticism humbly.

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Issues

• Some issues that come up in a discussion of
  ethics include
• insider trading
• discrimination

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continued

• bribery
• social responsibility
• fiduciary responsibilities.

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Case Study Of Maggi Noodles

• Maggi launched in india in 1983
• Initially targeting middle class working women
• Not successful initially
• Change their target customer
• Aired new advertisement for the children and
  mothers
• Positioned their product as healthy and tasty
• Maggi become the market leader in this segment

2 minutes noodles
Mummy Bhook Lagi Hai
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(No Transcript)
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Continued

• It has smooth sailing for three decades
• Laboratory of Gorakhpur found excessive lead
  content
• Nestle challenged the results
• Laboratory of Kolkata results matches the former
  results
• Several states started testing
• Maggi banned

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Reasons For Nestle To Get Into Trouble

• Maggi instant noodles came under the scanner for
  following reasons
• The first was the aforementioned violation of the
  regulations for adding lead and MSG into the
  product.
• it launched 'Maggi Oats Masala Noodles' without
  meeting the appropriate norms of standardization.

17.2 founded
Lead content
2.5 permissible
ppm
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Continued
One of the offence was mentioning 'No added MSG'
on the packaging, which is an act of mislabeling.
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Continued

• Neglection of public opinion.
• They give slow response which shows them guilty.
• Arrogant appearance.
• Lack of foresight.
• Overlooked Cultural factors.
• Reserved media relations.
• Complex answers.

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Safe maggi
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