Digital Marketing

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MEANING
TYPES
COMPONENTS
IMPORTANCE
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MEANING
Digital marketing means using digital
channels,like search engine, social media,
emails, mobile apps, and websites, to promote a
productor service. Digital marketing also called
online marketing is the promotion of brands to
connect with customers using the internet and
other forms of digital communication.
Digital marketing became popular with the advent
of the internet in the 1990s. Digitqal marketing
relates to attracting customers via email,
content marketing, search platforms, socialmedia,
and more. Digital marketing uses the same
principles as traditional offline marketing but
in a digital space.
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• Inbound marketing

2. Outbound marketing
It is technique to attract customers to buy
product and services with help of social media
marketing(SMM), SEO, content marketing.
It is a technique to attract large number of
customer to buy products and services with help
of tv ads, catalogs, print ads etc.
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COMPONENTS OF DIGITAL MARKETING
The main components of digital marketing are as
follows

• Search engine optimization (SEO)

SEO is a process aims to improve a websites
visibility in search results and increase its
site traffic. It involves using keywords and
phrase that are commonly used by searchers. In
digital marketing, the goal is to get your
content to the top of the search engine results
page.
2. Content marketing
Content marketing is a type of digital marketing
that aims to educate and share value to readers
promoting a product or service. Content marketing
comes in many of including blog posts, Ebooks,
infographics, audio content like podcasts, video
content like Youtube short.
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3. Social engine marketing(SEM)
SEM revolves around paid ads display in the SERP.
Paid refers to the sponsored result on the top or
side of a SERP. The ads when users enter a search
term. As the advertiser, you pay every time
someone clicks on your ad. The two most popular
SEM platforms are Google ads and Bing ads.
4. Social media marketing(SMM)
The SMM is establish trust and brand awareness.
You can use its a sales channel or direct
marketing compaign. Social media is everywhere,
so your business must be active on different
platforms Facebook, Twitter, Instagram, YouTube,
and TikTok are the most popular social platform.
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5. Pay Per Click(PPC)
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PPC advertising is a type of digital marketing
where you pay everytime someones clicks on your
ad. You only pay when someone interacts with your
ads. PPC is similar to SEM. Google ad is the most
popular PPC platform for search engine but Bing
ads is the second most popular.
6. Social Media Optimization(SMO)
SMO is the use of social media sites to manage ad
enhance on organisation message and online
presence. As digital marketing SMO can be used to
increas e awareness of new products and services,
connect customers. Popular platforms such as
Fcebook, Instagram, YouTube are used for digital
marketing.
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IMPORTANCE OF DIGITAL MARKETING

• Global reach

Traditional marketing strategies like billboards,
TV ads, and cold sales calls are limited by
geography. But with digital marketing, businesses
can access a global audience across locations amd
time zones.
2. Cost efficiency
Most digital marketing strategies has a low
startup cost. For example SEO, Social media, and
content marketing are some of the most effective
ways to promote your business online.
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THANK YOU