Digital Marketing

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WELCOME
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WHAT IS DIGITAL MARKETING ?

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.

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TYPES OF DIGITAL MARKETING
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Affiliate Marketing
SMO (Social Media Optimization)
SMM (Social Media Marketing)
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What is SEO?

• SEO means Search Engine Optimization and is the
  process used to optimize a website's technical
  configuration, content relevance and link
  popularity so its pages can become easily
  findable, more relevant and popular towards user
  search queries, and as a consequence, search
  engines rank them better.

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TYPES OF SEO (Search Engine Optimization)
WHITE HAT SEO
GRAY HAT SEO
BLACK HAT SEO
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WHAT IS WHITE HAT SEO?

• Generally, white hat SEO refers to any practice
  that improves your search rankings on a search
  engine results page (SERP) while maintaining the
  integrity of your website and staying within the
  search engines' terms of service. These tactics
  stay within the bounds as defined by Google.

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WHAT IS BLACK HAT SEO?

• Black hat SEO is the practice of going against
  search engine guidelines to manipulate SERPs
  (search engine results page) for higher rankings.
  Marketers found to be using black hat SEO methods
  can be issued Google penalties, be wiped from
  search engines or see metrics completely drop.

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WHAT IS GRAY HAT SEO?

• Grey hat SEO techniques are methods that combine
  both white hat and black hat SEO tactics. For
  example, creating high-quality content and then
  buying backlinks for it is a grey hat SEO
  technique. Creating content is a white-hat SEO
  technique and buying links is a clear black-hat
  SEO technique.

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WHAT IS SEM? (Search Engine Marketing)

• Search engine marketing (SEM) is a method of
  promotion and advertising to help companies'
  content rank higher among search engine traffic.
  Like search engine optimization (SEO), search
  engine marketing helps companies improve the way
  content is ranked by search engines.

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SMO (Social Media Optimization)

• Social media optimization is the use of social
  media sites to enhance a company or
  organization's brand and its online presence.
  Social media sites have been used to increase
  awareness of new products and services and help
  organizations connect with customers.

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SMM (SOCIAL MEDIA MARKETING)

• Social media marketing (also known as digital
  marketing and e-marketing) is the use of social
  mediathe platforms on which users build social
  networks and share informationto build a
  company's brand, increase sales, and drive
  website traffic. In addition to providing
  companies with a way to engage with existing
  customers and reach new ones, SMM has
  purpose-built data analytics that allows
  marketers to track the success of their efforts
  and identify even more ways to engage.

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AFFILIATE MARKETING

• Affiliate marketing is an advertising model in
  which a company compensates third-party
  publishers to generate traffic or leads to the
  company's products and services. The third-party
  publishers are affiliates, and the commission fee
  incentivizes them to find ways to promote the
  company.

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CONCLUSION
Digital marketing has emerged as a transformative
force, reshaping the landscape of how businesses
engage with their audience, promote products, and
drive growth. In examining its evolution and
impact, several key conclusions underscore its
significance and potential for the
future. Firstly, the dynamism and adaptability of
digital marketing have been pivotal. The
ever-evolving technological landscape continually
introduces new platforms, tools, and strategies,
demanding marketers to remain agile and
innovative. From social media advertising to
AI-driven personalization, the versatility of
digital marketing channels allows businesses to
tailor their approaches, target specific
demographics, and measure outcomes more precisely
than traditional methods.
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Thank you
PRESENTED BY LOKESH DUTT
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Contact Information
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