DIGITAL MARKETING CAREER

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digital marketing Presented by ABHISHEK MISHRA

• What is digital marketing

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Digital marketing
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DATA BETWEEN YEAR 2019 TO 2023
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CARRIER GRAPH PF THE DIGITAL MARKETING
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Digital marketing plays a valuable role in
shaping consumer behavior in todays world, but
how does it positively impact businesses? And
more importantly, why? Here are a few reasons why
every business should prioritize digital
marketing over traditional methods of
advertising. Digital marketing levels the online
playing field. When it comes to a businesss
visibility on the web, just like opening a store,
location is everything. Being easily noticeable
on the web, getting a businesss name out there,
and updating information frequently will bring
customers to its door.  Digital marketing helps
businesses stay a step ahead of their
competition. Digital marketing is the best way
for a brand to get a leg up on its competition.
Think SEO, organic search, local search, Google
Adwords, social media, and blogs. Businesses want
to reach as many people as possible, and this is
significantly easier to achieve on the web than
it is in person.  Digital marketing is less
expensive than traditional advertising. Traditiona
l advertising can cost large sums of money,
whether it be via television, radio, newspaper,
magazine, or direct mail. Now business owners can
find a cheap equivalent online. Think Youtube
instead of television, blogs instead of
magazines, social media instead of flyers, and
podcasts instead of the radio.  Some of the
digital equivalents to traditional advertising
are free, and all can be much cheaper than their
traditional counterparts if the business has
someone to manage and develop its
strategies. Digital marketing delivers
analytics. The good news about digital marketing
is that an ads creators can find out how it is
pulling through using analytics that cant be
executed with traditional methods of advertising.
Analytic reports can quickly be pulled up to test
ad campaigns and find out what is getting read,
looked at, or bought. Digital marketing reaches
mobile users. Digital marketing can be formatted
to mobile devices in order to reach customers no
matter where they may be. Once a businesss local
search and digital presence have been optimized,
it can rest assured that it will be found. Having
a digital presence and local search optimization
is vital as people increasingly rely on their
phones web browsing capabilities. Digital
marketing builds brand recognition. Since there
are so many channels on the web with marketing
potential, getting the message out about new
brands is easier than ever before. Shotgun
marketing approaches will confuse potential
customers. It is much better to invest in a
succinct campaign and build onto it from there,
maintaining a distinct voice and brand
style. Digital marketing allows businesses to
monitor their brand. The great thing about
digital marketing is that those who use it can
easily check their reputation and engage with
unsatisfied customers, making it possible for
them to address negative press before it
circulates too far and too wide. Just because a
business doesnt take advantage of the web and
social media doesnt mean that its customers
dont. It is far better to know what is going on
as it happens than to find out the hard way along
with everyone else.  Digital marketing can help
brands develop trust with their audience. If a
business is following its customers on social
media and reaching out, commenting, and showing
them that they care, it will gain trust,
camaraderie, and friendships, in addition to more
customers. There is nothing greater than engaging
with a customer online and seeing them come into
the store later to say how much it meant to them
that the business took the time to connect. It is
the small things a business can do that often
make the most difference.  Digital
marketing provides businesses with additional
sales channels. Think of digital marketing as
branches off of a brick and mortar business. One
branch of the business contains social media
posts with tips, advice, local news, and events
involving the brand. Another branch hosts the
businesss blog, which serves to educate,
inspire, and entertain its audience. Branching
off from these main channels are landing pages
and blog posts for different products. Add in
Youtube videos, and the business can be
everywhere on the web, delivering its message and
brand, and promoting its products and
services.  Digital marketing can educate
customers.  One of the best features of digital
marketing is its ability to help brands educate
their customers and share information that makes
their lives better. One of the greatest reasons
to use digital marketing is the potential that it
has to improve others lives. By sharing
expertise, business models, and positive
lifestyles, businesses truly can make the world a
better place for the next generation and
beyond. Digital marketing brings a brands story
to more people. Lastly, digital marketing is
about telling a unique story to the world.
Digital marketing is a businesss best chance to
stand up and be heard, bringing its brand to the
doorsteps of people that need the product or
service, and those that might like to learn more
about it.