10 BEST web analytics tools to use in 2024

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10 BEST WEB ANALYTICS TOOLS TO USE IN 2024
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What is web analytics?
Web analytics involves analyzing website data to
understand user behavior and site performance. By
utilizing specialized tools and reports,
businesses can make data-driven decisions to
improve website design, marketing strategies, and
overall customer experience, leading to business
growth.
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How to use web analytics ?
To effectively use Web Analytics, start by
setting clear goals based on your site type.
Identify Key Performance Indicators (KPIs) for
better data interpretation. Analytics help
pinpoint areas for improvement, especially in
understanding customer behavior and optimizing
strategies for businesses, such as online stores.
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Best web analytics tools

• Google Analytics
• Open Web Analytics
• Adobe Analytics
• Mixpanel
• Chartbeat

• Kissmetrics
• Semrush
• Clicky
• Crazy Egg
• Matomo

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• Google Analytics

Google Analytics, now known as GA4, is a popular
and user-friendly analytics suite by Google. It
provides extensive information on live website
traffic, audience insights, and integrates
seamlessly with other Google products. The
standard version is free and suitable for general
web analytics, while the premium version (Google
Analytics 360) offers advanced features at custom
pricing.
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2.Open Web Analytics
Open Web Analytics is a free and open-source web
analytics tool that offers features similar to
other tools. Installation may be a bit involved,
but guides are available. In addition to standard
metrics, OWA provides page heatmaps, helping
users analyze visitor interactions. It's a great
choice for technically savvy users seeking a free
analytics tool.
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3. Adobe Analytics
Adobe Analytics is a powerful tool for advanced
users, allowing data integration from various
sources. It offers comprehensive analytics,
including web, marketing, and audience insights,
as well as multichannel data collection. The
platform supports custom variables and provides
visually appealing reports. While pricing is not
openly displayed, businesses can request a demo
for more information.
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4. Mixpanel
Mixpanel is a data analytics tool with a visually
pleasing interface similar to Adobe Analytics. It
offers free data visualization and robust
tracking features to understand user journeys on
your website. Mixpanel allows you to customize
your plan based on business needs, offering
flexibility in pricing. Ideal for businesses
seeking deep insights and user loyalty. Pricing
varies based on customization.
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5.Chartbeat
Chartbeat is a robust analytics platform designed
for content-heavy websites, such as news sites
and blogs. It offers live and historical traffic
dashboards, as well as video analytics. With a
focus on mobile, it supports integrations like
Facebook Instant and Google AMP. Chartbeat allows
integration with mobile apps for detailed
insights. Pricing details are not openly
displayed, but demos can be requested.
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6. Kissmetrics
Kissmetrics offers sophisticated user insights
for website visitors, enabling easy tracking and
segmentation. The behavioral analytics platform
provides real-time user behavior data and a
trigger-based email campaign system. Integration
with social networks enhances audience targeting,
while shopping history import and customer data
tracking are available. Pricing details are not
on the website interested users are encouraged
to request a demo.
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7. Semrush
Semrush, known for its SEO and SEM capabilities,
offers robust traffic analytics allowing users to
assess key metrics for their site and
competitors'. The tool complements Semrush Pro
plans, featuring a content marketing platform,
branded reports, historical data, and up to 1,000
keyword metric updates monthly. Packages begin at
99/month, with advanced pricing available on
request. Ideal for businesses seeking competitive
analysis alongside a comprehensive SEO and
marketing platform.
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9.Crazy Egg
Crazy Egg is a popular tool for boosting website
traffic and sales. It offers unique features,
including user recordings that capture entire
user sessions in video format. This allows you to
identify and address issues, ensuring a positive
visitor experience. You can categorize users by
new, mobile, or most active to understand
different interactions. Crazy Egg also provides
heatmaps and an A/B testing tool.
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10.Matomo
Matomo is an open-source analytics platform that
offers just about anything you could want.
Real-time data, event and content tracking,
heatmaps, A/B tests, and more are all present.
Matomo is quick to mention that users own 100 of
their data, with no external sources looking in.
Pricing varies by the number of monthly page
views your website receives. The most basic plan,
for 50,000 monthly site views is only 20/month.
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