How to Build a Strong & Unique Brand Identity Online

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How to Build a Strong Unique Brand Identity
Online
www.ddigitaltree.com
By DDigital Tree
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Introduction
Why a Strong Online Brand Matters?

• 87 of consumers make online purchases
• based on brand trust
• Recognizable brands see a 20 increase
• in revenue
• Over half of businesses struggle to define
• their online persona

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Build a Powerful Brand Identity Online in 8
Steps
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1) Know Your Audience

• Understanding your audience strengthens
• brand connections.
• Learn about their challenges, dreams,
• and preferences.

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2) Define Your Brand
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3) Craft a Clear Visual Identity
Your visual identity is like your online face,
covering the logo, colors, and fonts.
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Pick personality-revealing colors (blues,
oranges) for a cohesive look.
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Choose fonts matching your vibe (serifs or
sans-serifs).
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Craft a memorable logo resonating with your
audience.
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Maintain consistent visuals across platforms.
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Beyond aesthetics, tell a story for a truly
unforgettable brand.
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4) Build a User-Friendly Website
Culture

• Your online home where visitors learn about your
  brand.
• Ensure easy navigation, clear menus, and device
  compatibility.
• Prioritize clean design, and clarity, and
  showcase brand personality for a memorable first
  impression.

Money
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5) Engage with Social Media
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Be interactive reply to comments, join
conversations, and run polls or contests for a
lively and loyal brand community.
Share stories, insights, and behind-the-scenes
content, avoiding a purely sales approach.
Choose platforms (Facebook, Instagram, LinkedIn)
aligned with your brand.
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6) Content Marketing Storytelling
Diverse Formats
Brand Personality

• Use blogs, videos, and infographics
• to present content in engaging ways.
• Utilize various formats to maintain audience
  interest and cater to different preferences.

• Infuse your brand's personality to be relatable
  to your audience.
• Showcase the human side of your brand, making it
  more relatable and approachable.

Building Connections
Brand Storytelling

• Share your brand's journey challenges,
  beginnings, and dreams.
• Narrate your brand's story to become a trusted
  guide, establishing trust and authenticity.

• It's not just about selling it's about making a
  connection.
• Focus on creating a meaningful connection rather
  than solely pushing products.

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7) Monitor Analyze Brand Performance

• Tracking and analyzing brand
• performance is like having a strategic
• map.
• Monitor vital metrics website traffic,
• social media engagement, and customer
• reviews.
• Use insights to refine content, optimize
• platforms, and tailor messages for
• deeper audience resonance.

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• Maintain a unified voice, visual identity, and
  message across platforms for brand recognition
  and trust.
• Stay adaptable by following trends, experimenting
  with formats, and refining based on audience
  feedback.
• Evolve without losing core values to captivate
  your audience with a familiar voice in an
  ever-evolving story.

8) Stay Consistent and Adaptable
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Contact Us
Phone Number
93210 15556
Email
info_at_ddigitaltree.com
Website
www.ddigitaltree.com
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Thank You
For Your Attention