Social Media Lead Generation Strategies To Implement In 2024

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Social Media Lead Generation Strategies
To Implement In 2024
With 2024 around the corner and the hopes for a
profitable year, this is the optimum time to
formulate and adopt new lead- generation
strategies on social media platforms. What worked
in the previous or the current year might be
redundant for the upcoming period. Keeping up
with the social media trends means consistently
fine-tuning the existing scheme to churn out
better leads and engagements. In this article,
we explore eight fool-proof strategies for 2024
that would help your brand get better prospects
through social platforms. Before we delve into
the strategies, here are some interesting Social
Media Statistics all enterprises must know about
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• Globally, over 4.59 billion people used social
  media platforms in 2022 to engage with brands.
• On average, a person spends over 2.5 hours daily
  on these platforms, browsing videos or
  discovering brands and businesses.
• For B2C marketing, Instagram offers the highest
  ROI for selling products (33), followed by
  Facebook (25), YouTube (18), TikTok (12), and
  Twitter (6). LinkedIn ranks as the best platform
  for B2B Marketers, and 97 of companies trust its
  offerings as compared to other platforms.
• Source
• Brands are predicted to spend massively on social
  media ads, to the tune of 207.1 billion, to
  attract prospects.
• Needless to say, these are some of the most
  thriving platforms for businesses to identify
  their audience or simply put, their leads.
• 8 Fool-proof Strategies To Gauge Better Social
  Media Leads For The Upcoming Year
• Optimize your handles
• If your business has its presence across social
  media platforms like Facebook, Instagram,
  LinkedIn, YouTube, Pinterest, or Twitter,
  optimize these pages with the correct details.
  From the perfect

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image dimension/resolution, website link, email
address, or phone number, all details should be
visible on your platforms. Experts recommend
using a CTA on the bio like click on
website/call for a free consultation for a quick
engagement with the prospect. Create a gated
community Gated content helps create a sense of
exclusivity for your potential customers. Content
that needs sign-up or limited-access webinars not
only procures data for email marketing but also
makes the prospect feel special and substantially
increases your brand value. Go live Businesses
often overlook a vital fact i.e., the human
connection. Static ad campaigns do their job of
attracting leads, sure. But going live during a
webinar, launching a new service or product, or
community events affirm consumer trust in the
brand, and they are likely to engage with your
brand more. Sharing your expertise after a
thorough preparation, emphasizing the quality of
products or services, or sharing about your
latest ventures during a live event ensures your
leads look up to you as a thought leader. Launch
referral programs A referral program is a great
strategy to incentivize your audience instead of
word-of-mouth publicity or content sharing.
Giving free access to educational content, free
products or services, and discounts to users
encourages them to create user-generated content
that attracts better leads. Statistics reveal
that user-generated
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content like comments, videos, and testimonials
appear 2.4X more authentic to consumers. Leverage
the power of influencers There is a profound
reason why brands engage with influencers to
promote their products or services in exchange
for perks. Influencers have a strong social
connection with a wide audience base that finds
them relatable and trusts their user-generated
content. 92 of consumers trust influencer
marketing over traditional marketing, and this is
precisely why businesses must leverage the power
of influencers. Incorporate chatbots By
incorporating chatbots and conversational AI
mechanisms, brands can ensure sending a robust
response to a potential lead round-the-clock. If
your business targets globally-based leads, it is
impossible for a round-the-clock response to a
potential lead. AI- integrated chatbots can
execute professional conversations around
acknowledging, providing FAQs, generating sign-up
forms, and understanding the customers pain
points. 63 of consumers interact better with a
brand with a chatbot integrated with their social
media platforms.
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Harness the power of ads and later add
personalization Lead-generation ads on social
media help elevate the social media advertising
strategy to the next level. The leads can sign up
on pre- populated forms on social media
platforms, easing the sign-up process. LinkedIn
lead generation forms have an average conversion
rate as high as 13 and generate high-quality
leads, affirm the ad campaigns ROI, and help
better management of the leads across the sales
funnel. Other platforms like Facebook and
Instagram also offer lead-generation ad features
to gauge better leads. Through further research
on buyer personas, analytics, and data-driven
insights, brands can personalize offers to the
target leads to help convert them into
customers. Generate lead magnets through
offers It is imperative to launch lucrative
offers like free tools, consultation, discount
codes, free-trial products, and services to
attract the right audience to your brand. This
strategy boosts sales prospecting to a great
extent. 50 of marketers confess to having better
conversion rates by leveraging lead magnets in
their sales prospecting strategy. Takeaway As we
wind up 2023, we have already witnessed how
social media strategies evolved and led to newer
mechanisms and pathways for 2024. Social
platforms offer a hyper-connected network
of prospects, and many enterprises are hitting
the bulls eye by
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following the right strategies aligned with their
business goals. Optimizing pages, launching
lucrative deals and gated content, harnessing
influencer marketing, floating social media ads,
and using the power of chatbots are pivotal to
acing the lead generation game. The key is to
attract better leads, drive meaningful
conversions, and forge stronger connections by
adopting these fool- proof strategies discussed.
Ultimately, it is the fusion of data-driven
insights, compelling story-telling, and adoption
of the above critical strategies that help brands
achieve unparalleled growth and revenue along the
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