best presentation digital marketing

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• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.
• Essentially, if a marketing campaign
  involves
  digital communication, it's digital marketing.

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• SEO (Search engine optimization)
• SEM (Search engine marketing)
• SMO (Social media optimization)
• SMM (Social media marketing)
• E-mail marketing
• Affiliate marketing

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SEO (search engine optimization)

• Search engine optimization (SEO) is the practice
  of orienting your website to rank higher on
  a search engine results page (SERP) so that you
  receive more traffic. The aim is typically to
  rank on the first page of Google results for
  search terms that mean the most to your target
  audience.

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SEO
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Google bots
Googlebot is the generic name for Google's two
types of web crawlers Googlebot Smartphone a
mobile crawler that simulates a user on a mobile
device. Googlebot Desktop a desktop crawler that
simulates a user on desktop.
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Crawling
In the context of SEO, crawling is the process in
which search engine bots (also known as web
crawlers or spiders) systematically discover
content on a website. This may be text, images,
videos, or other file types that are accessible
to bots. Regardless of the format, content is
exclusively found through links.
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Indexing
 the information and the websites that they know
about. Indexing is part of a normal search engine
process arguably the most important, because
content that is not in the index has no
possibility of ranking for a search result.
Googles most recent major change, called
Mobile-First Indexing, was described by Google as
a change that allows the mobile bot to crawl and
index content, rather than the desktop version of
the bot.
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Black hat SEO
Black hat SEO is the practice of going against
search engine guidelines to manipulate SERPs
(search engine results page) for higher rankings.
Marketers found to be using black hat SEO methods
can be issued Google penalties, be wiped from
search engines or see metrics completely drop.
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White hat SEO
White hat SEO is a term that describes internet
marketing practices that are approved by search
engines. The goal of an SEO, or search engine
optimization, strategy is to get a website to
appear higher within a search engine's results
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Grey hat SEO
grey hat SEO is the combination of SEO methods
that go along with Google Webmaster Guidelines
(white hat SEO) and those that violate them
(black hat methods). For example, creating
quality content (white hat) and buying backlinks
to it (black hat).
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DA (Domain Authority) Domain Authority (DA)
is a metric first developed by moz that predicts
how likely a domain is to appear in the SERPs
compared to its competitors It's important to
highlight that Google doesn't use Domain
Authority as a ranking factor to decide how to
rank websites.
PA (Page Authority) Page Authority (PA)
is a score developed by Moz that predicts how
well a specific page will rank on search engine
result pages (SERP). Page Authority scores range
from one to 100, with higher scores corresponding
to a greater ability to rank. Tools Check your
PA with Link Explorer.
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sem (search engine marketing)

• Search engine marketing (SEM) is a method of
  promotion and advertising to help companies'
  content rank higher among search engine traffic.
  Like search engine optimization (SEO), search
  engine marketing helps companies improve the way
  content is ranked by search engines.

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SMO (social media optimization

• Social media optimization (SMO) is the use of
  social media sites to manage and enhance an
  organization's message and online presence. As a
  digital marketing strategy, social media
  optimization can be used to increase awareness of
  new products and services, connect with
  customers, and mitigate potentially damaging
  news.

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smm (social media marketing )

• Social media marketing (SMM) is the use of social
  media platforms to interact with customers to
  build brands, increase sales, and drive website
  traffic.

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E-mail marketing

• Email marketing is a type of direct digital
  marketing method that uses emails to engage with
  a business's audiences. It involves sending
  promotional or informational content. Email
  marketing is typically used to create product or
  brand awareness and generate leads or sales.

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Affiliate marketing

• Affiliate marketing is a revenue-sharing
  marketing method in which an affiliate, such as a
  blogger or YouTuber, advertises a business's
  goods or services to help it meet its sales or
  marketing goals. In turn, affiliates earn a
  percentage of the sales or customer traffic made
  due to their marketing efforts.