A Basic Guide to Search engine Optimization (SEO)

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SEO

• Search Engine Optimization

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What is SEO ?
Search Engne Optimaization(SEO) is a process in
which optimize we optimize a website,content or a
product to rank over a search engine and get
potential reach for the website, content or the
product.
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How Search Engine works ?

• Understanding the working of a search sengine is
  the fundamental to grasp the concept of Search
  Engine Optimization (SEO).
• The Key process involved are
• Crawling
• Indexing
• Ranking

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Crawling

• Crawling is the process by which search engine
  collects information about webpage.

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Indexing

• Indexing is the process of storing and organizing
  information collected during the crawling phase.

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Ranking

• Ranking is the process in which it is determined
  the order or the webpages in the Search Engine
  Results Page(SERP).

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Types Of SEO
SEO
On- Page SEO
Off- Page SEO
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On- Page SEO
Off- Page SEO

• Optimization strategies
• and actions taken outside the website to improve
  its visibility and authority in SERP.
• Limited control over the Web page.
• Process involved
• Link building
• Reputation Management
• Guest Posting
• Backlink Audit

• Optimization strategies
• directly implemented on
• Website pages.
• Full control over the
• Web page.
• Process involved
• Content optimization
• Keyword Placement
• URL Structure
• Relevant meta tags
• Relevant Header tags

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12 Types of SEO

1. ON-Page SEO
2. Off-Page SEO
3. Technical SEO
4. Mobile SEO
5. White-Hat SEO
6. Black-Hat SEO
7. Gray-Hat SEO
8. Local SEO
9. International SEO
10. E-commerce SEO
11. Content SEO
12. Negative SEO

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Thank You