Content marketing training in Hyderabad

1
CONTENT MARKETING 

• Presenter name

2
Table of Contents

• Introduction to content marketing
• What is content marketing
• Why content marketing is important
• Types of content marketing
• How content marketing works
• How to do content marketing
• How to empower your content marketing with the
  right tools

3
introduction of content marketing?

• Content marketing is a strategy and business
  process that uses valuable and relevant digital
  assets like text, images, and video to attract
  and retain a clearly defined audience. Its a
  type of inbound marketing strategy  that delivers
  value to a businesss audience through
  entertaining, educational, or informative
  content.
• Content marketing comes in four basic forms
  written, audio, video, and image. Most businesses
  use several forms of content to engage with their
  audiences across platforms like social media,
  websites, and ads.
• This form of marketing puts the customer at the
  heart of a brands messaging. Rather than
  spamming customers with advertising-laden
  messaging, content marketing provides them with
  valuable content and engages them throughout the
  customer journey.
• It goes beyond pushing a product to a potential
  customer, instead putting the relevant
  information out there and following the customer
  from the awareness phase to the decision phase.
  Content marketing includes presenting content
  like how-to guides or story-based ads that
  provide a real benefit to the consumer.

4
(No Transcript)
5
Why is content marketing important?

• Content marketing puts the customer at the heart
  of a brands messaging. Rather than spamming
  customers with advertising-laden messaging, it
  provides them with valuable content and engages
  them throughout the customer journey.Educate
  leads and prospects about your product and
  services. 
• Educate leads and prospects about your product
  and services. Content marketing allows businesses
  to promote themselves while offering tangible
  value to an interested audience, which can
  increase brand awareness and engagement. At the
  same time, businesses can subtly promote their
  products and services, educating more people
  about their offerings.
• Increase conversions. Content marketing works
  because it helps brands show that they care about
  and understand customer needs, which can
  translate into higher conversion rates.
• Build relationships with customers. Few people
  are ready to buy something when they first learn
  about your business. Content marketing makes it
  possible to build relationships and deepen trust
  with your audience, which can encourage them to
  eventually convert.
• Demonstrate how your product or service solves a
  pain point. With a solid content marketing plan,
  you can create content tailored to each
  customers pain points. Blog posts, demo videos,
  and customer testimonials make it easier for
  businesses to offer in-depth explanations of how
  their products or services help customers.
• Increase visibility. Content marketing connects
  your business with more potential customers while
  making your business more renowned in your
  industry. Businesses can get the word out about
  their brand by creating consistent, high-quality
  content that generates more traffic from search
  engines.
• Improve authority. Authority is the key to
  becoming an industry leader and increasing sales.
  Build trust by creating helpful, high-quality
  content that positions your business as a thought
  leader in your sector.
• Foster loyalty. Regularly sharing high-quality,
  compelling content makes it possible for
  businesses like yours to deepen relationships
  with customers. Over time, this can ultimately
  boost the loyalty these customers feel toward
  your brand.

6
(No Transcript)
7
How content marketing works

• The purpose of content marketing is to deepen
  relationships and solve problems, so every
  content marketing strategy should address the
  three stages of content marketing.
• 1. Awareness
• The awareness stage is the first step of every
  customer journey. This is when customers become
  aware of an issue or a problem they have. At this
  stage, content marketing should focus on customer
  needs and pain points without overly promoting
  your solutions or products. The best types of
  content for the awareness stage include blogs
  answering common questions with an FAQ,
  informative how-to videos, or high-level eBooks.
• 2. Consideration
• In the consideration stage, your audience knows
  they have a problem and begins looking for
  solutions to their problem. Businesses should
  still deliver value with their content marketing
  at this stage, but they can now add a few
  well-placed promotions within the content. The
  best types of content for this stage include
  helpful infographics and how-to blogs.
• 3. Decision
• In the decision stage, your audience decides
  whether theyre going to choose your solution or
  not. This is the stage when your content
  marketing should lean more heavily into
  sales-related content. Content like comparison
  lists, customer testimonials, product demo
  videos, and buyer guides do well at this stage.
  Businesses can also use retargeted paid ads to
  bring lost leads back into the fold.

8
How to do content marketing

• Know who your customers are
• Figure out what information theyll need
• Decide how to deliver that information
• Establish key performance indicators (KPIs) for
  success
• Create good content
• Set a schedule
• Set a budget
• Analyze and measure results

9
How to empower your content marketing with the
right tools

• Content marketing is used to attract, engage, and
  retain customers by creating and distributing
  content in various forms. Its one of the most
  effective and affordable marketing methods, but
  businesses need a solid strategy in place to get
  the most value out of their content marketing
  efforts.
• When youre ready to get started, evaluate your
  marketing teams capacity for creating and
  managing content marketing campaigns. If you need
  more support, Adobe Experience Manager can help
  in the form of Adobe Experience Manager Content
  Management and Adobe Experience Manager Sites.
• With Experience Manager Content Management, you
  can bring millions of personalized experiences to
  life. Experience Manager Sites is a marketer- and
  developer-friendly content management system
  (CMS) built to deliver personalized experiences
  to any audience on any channel without having
  to compromise on speed or scale.

10
Thank you

• Presenter name kathika.kalyani
• Email address  info_at_raghugaddam.com
• Website address https//raghugaddam.com/