Show-stopping Style: Merchandising Tips for Devon & Jones Apparel - PowerPoint PPT Presentation

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Show-stopping Style: Merchandising Tips for Devon & Jones Apparel

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to discWith its artful prints, luxe fabrics and silhouettes, Devon & Jones delivers standout style to your apparel selection. But how do you merchandise this designer brand to captivate customers? Follow these tips to make your Devon & Jones display a destination. – PowerPoint PPT presentation

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Title: Show-stopping Style: Merchandising Tips for Devon & Jones Apparel


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to discWith its artful prints, luxe fabrics and
silhouettes, Devon Jones delivers standout
style to your apparel selection. But how do you
merchandise this designer brand to captivate
customers? Follow these tips to make your Devon
Jones display a destination. Choose a Focal
Point Devon Jones collections tell a visual
story. Select one stunning printed top or a
premium Devon and Jones jacket like the D700 to
be the focal point of your display. Build around
this eye-catching piece with neat prints. The
bold hero will draw shoppers in.
3
Elevate The Aesthetics Take your Devon Jones
vignettes next level with elevated props and
materials. Like for each category of clothing.
Devon Jones shirts can be in one area and
others each in a different area. Opt for wood,
marble or glass display tables. Incorporate
artisanal details like woven baskets,
antique-looking books or fresh floral
arrangements to enhance the vibe. This also helps
reflect the brand's refined yet creative
sensibility. Showcase The Best Juxtapose the
finest offerings from the brand for dimensional
displays. Drape an exaggerated Devon Jones
jacket over a form, then accessorize with
different garments. Show Full Looks The Devon
Jones aesthetic truly comes together in complete
head-to-toe looks. Use mannequins to showcase
how prints and solids, tops and bottoms, dresses
and accessories all coordinate into a polished
Devon Jones style moment.
4
Set Up A Vibe That Aligns With The Brand Brands
like Devon Jones evoke aspirational lifestyles.
Surround your display with imagery that speaks to
the essence of the brand - work, culture, art.
Images complement displays of premium work
casuals collections like Devon Jones polo
shirts. Elaborate photo frames or art prints help
set the scene. Cross-Merchandise Cross-merchandi
sing Devon Jones with complementary brands, or
non-apparel items, makes for inspired vignettes.
Display with leather accessories, jewelry or
perfume that match the aesthetic. Collaborate
with like-minded designers to showcase a
multi-brand outfit style. Refresh The Wardrobe
Periodically This brand shifts seasonally.
Update displays regularly to keep things fresh
and capitalize on new arrivals. Shoppers expect
to see newness from Devon Jones, so rotate
stock and highlight pre-season collections. Creat
ive merchandising allows a brand's spirit to
shine. By showcasing Devon Jones apparel
thoughtfully with artful props, lifestyle
imagery and coordinated pieces, you invite
customers over beautiful fashion moments.
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