Digital Marketing Company

1
Our Digital Marketing Brands "

• Zighrana
• Aromazeia
• My FM 94.3
• Decathlon
• Airtel Payment Bank
• Moto Gp
• Hisense HVAC
• Boat

2
Who We Are

• OTB was founded in 2017, with the mission to
  create a one-stop solution for providing
  integrated marketing services in all respects.
• Right from the stage of research to execution to
  integrated communication across the channels we
  have expertise all under one roof. We believe in
  a holistic approach to marketing than just ATL,
  BTL, and Digital as the era is of Integrated
  marketing.

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Our Comprehensive Services

• Search engine optimization
• Keyword Research Identify relevant keywords that
  potential visitors might use to find your
  content. Use tools like Google Keyword Planner or
• other third-party tools to discover search terms
  with high search volume and relevance.
• On-Page SEO Optimize individual pages on your
  website to make them more search-engine-friendly.
  This includes using relevant keywords in titles,
  meta descriptions, headers, and
• throughout the content. Ensure proper URL
  structures and use descriptive alt text for
  images.
• Quality Content Create high-quality, valuable
  content that meets the needs of your target
  audience. Search engines prioritize content that
  is informative, engaging, and relevant. Regularly
  update your content to keep it current.
• Technical SEO Ensure that your website is
  technically sound. This includes optimizing site
  speed, mobile responsiveness,
• fixing broken links, creating XML sitemaps, and
  improving overall website performance.
• Backlinks Acquire high-quality backlinks from
  reputable websites. Backlinks are links from
  other websites to yours and are considered a vote
  of confidence in your content.
• However, focus on quality over quantity, as
  search engines prioritize relevant and
  authoritative links.
• User Experience Provide a positive user
  experience on your website. Easy navigation,
  clear calls to action, and a user-friendly design
  contribute to a better overall user experience,
• which can indirectly impact your search
  rankings.
• Local SEO If your business has a physical
  location, optimize for local search. This
  includes creating and optimizing a Google My
  Business profile, obtaining positive reviews, and
  
• ensuring accurate and consistent business
  information across online platforms.
• Analytics Use tools like Google Analytics to
  track the performance of your website. Monitor
  key metrics such as traffic, bounce rate, and
  conversion rates. Analyzing this data can help
  you refine
• your SEO strategy over time.

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Social Media Marketing

• SMO stands for Social Media Optimization, and it
  refers to the process of optimizing a website or
  content for social media platforms to increase
  visibility and engagement. The goal of SMO is to
  enhance a brand's presence on social media and
  leverage these platforms to drive traffic to the
  website. Here are some key aspects of Social
  Media Optimization
• Profile Optimization Ensure that your social
  media profiles are complete, accurate, and
  aligned with your brand. Use consistent branding
  elements such as logos, profile pictures, and
  cover photos across different platforms.
• Content Sharing Create and share engaging and
  relevant content on social media platforms. This
  includes a mix of text, images, videos, and
  links. Tailor your content to suit each
  platform's audience and format.
• Use of Keywords and Hashtags Incorporate
  relevant keywords and hashtags into your social
  media posts to increase discoverability. Research
  and use popular and industry-specific hashtags to
  reach a broader audience.
• Engagement Actively engage with your audience by
  responding to comments, messages, and mentions.
  Encourage discussions and feedback to build a
  community around your brand.
• Consistent Posting Schedule Establish a
  consistent posting schedule to maintain a regular
  presence on social media. This helps keep your
  audience engaged and aware of your brand.
• Social Media Integration Integrate social media
  buttons and sharing options on your website to
  make it easy for visitors to share your content
  on their social networks.
• Influencer Collaboration Partner with
  influencers or other relevant individuals in your
  industry who have a significant following on
  social media. Their endorsement and promotion can
  help increase your brand visibility.
• Analytics and Monitoring Use analytics tools
  provided by social media platforms to track the
  performance of your content. Monitor key metrics
  such as likes, shares, comments, and
  click-through rates to understand what works best
  for your audience.
• Paid Social Advertising Consider using paid
  social media advertising to reach a larger and
  more targeted audience. Platforms like Facebook,
  Instagram, Twitter, and LinkedIn offer
  advertising options to boost your content and
  reach specific demographics.
• Community Building Foster a sense of community
  by creating and participating in groups or forums
  related to your industry. Engage with other
  users, share valuable content, and establish your
  brand as an authority in your niche.
• SMO works hand-in-hand with SEO to improve
  overall online visibility and drive traffic to
  your website. By optimizing your content for
  social media platforms and encouraging sharing
  and engagement, you can expand your reach and
  connect with a wider audience.

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Pay per Click

• PPC stands for Pay-Per-Click, which is a digital
  advertising model where advertisers pay a fee
  each time one of their ads is clicked. It's a way
  of buying visits to a website rather than earning
  those visits organically through search engine
  optimization (SEO). PPC advertising is prevalent
  on search engines, social media platforms, and
  other websites, and it can be a highly effective
  method for driving targeted traffic to a website.
  Here are the key aspects of PPC
• Ad Auctions In PPC, advertisers bid on specific
  keywords relevant to their target audience. When
  a user searches for those keywords, the search
  engine runs an auction to determine which ads
  will be displayed and in what order. Advertisers'
  bids, ad quality, and relevance to the search
  query are crucial factors in this process.
• Keyword Research Conduct thorough keyword
  research to identify the most relevant and
  cost-effective keywords for your PPC campaign.
  Tools like Google Keyword Planner can help you
  discover keywords with appropriate search volume
  and competition levels.
• Ad Creatives Create compelling and relevant ad
  copy that encourages users to click. Ad creatives
  typically include a headline, description, and a
  call to action. Tailor your ad content to match
  the user's intent and the keywords you're
  targeting.
• Landing Pages Design optimized landing pages
  that align with the content of your ads and
  provide a positive user experience. A
  well-structured landing page improves the chances
  of converting a click into a desired action, such
  as a purchase or sign-up.
• Bid Management Set and manage your bids
  effectively to ensure a balance between ad
  position and cost. You can adjust bids based on
  the performance of specific keywords, times of
  day, or geographic locations.
• Quality Score Search engines assign a Quality
  Score to your ads based on factors like
  click-through rate, ad relevance, and the quality
  of your landing page. A higher Quality Score can
  result in lower costs and better ad placements.
• Targeting Options PPC platforms offer various
  targeting options, such as geographic targeting,
  demographic targeting, and device targeting.
  Utilize these options to reach your specific
  audience more effectively.
• Ad Extensions Take advantage of ad extensions to
  provide additional information and encourage user
  engagement. Common ad extensions include site
  link extensions, callout extensions, and location
  extensions.
• Conversion Tracking Implement conversion
  tracking to measure the effectiveness of your PPC
  campaigns. Track actions such as form
  submissions, purchases, or other desired outcomes
  to analyze the return on investment (ROI) of your
  advertising efforts.
• 10. A/B Testing Experiment with different ad
  variations to identify which elements perform
  best. A/B testing allows you to refine your ad
  copy, images and calls to action for optimal
  results.
• PPC is a dynamic and data-driven form of online
  advertising that allows advertisers to reach
  their target audience with precision. It can be a
  valuable component of a comprehensive digital
  marketing strategy, offering quick results and
  the ability to adjust campaigns in real time
  based on performance data.

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The Power of Digital Marketing

• Global Reach Digital marketing allows businesses
  to reach a global audience. Through online
  channels such as websites, social media, and
  email, companies can connect with people around
  the world, breaking down geographical barriers.
• Targeted Advertising Digital marketing enables
  precise targeting of specific demographics,
  interests, and behaviors. Advertisers can tailor
  their messages to reach the most relevant
  audience, increasing the likelihood of engagement
  and conversion.
• Measurable Results Unlike traditional marketing
  methods, digital marketing provides extensive
  analytics and tracking tools. Marketers can
  measure the performance of campaigns in real
  time, allowing for data-driven decision-making
  and the ability to optimize strategies for better
  results.
• Cost-Effectiveness Digital marketing often
  offers a more cost-effective alternative to
  traditional advertising. Pay-per-click (PPC)
  campaigns, social media advertising, and email
  marketing can be tailored to fit various budgets
  while still delivering impactful results.
• Interactivity and Engagement Digital marketing
  enables two-way communication between businesses
  and consumers. Social media platforms, blogs, and
  other online channels allow for real-time
  interaction, feedback, and engagement, fostering
  a sense of community around a brand.
• Personalization Digital marketing allows for
  personalized messaging based on user behavior,
  preferences, and demographics. Personalization
  enhances the customer experience, making
  interactions more relevant and meaningful.
• Search Engine Visibility Search engine
  optimization (SEO) is a crucial component of
  digital marketing that improves a website's
  visibility on search engines. This increased
  visibility can drive organic traffic and enhance
  a brand's online presence.
• Content Marketing The creation and distribution
  of valuable and relevant content are central to
  digital marketing strategies. Content marketing
  not only attracts and engages the audience but
  also builds trust and authority for the brand.
• Mobile Optimization With the increasing use of
  mobile devices, digital marketing strategies are
  optimized for mobile platforms. This ensures that
  businesses can connect with consumers who use
  smartphones and tablets, reaching them anytime
  and anywhere.
• Social Proof and Reviews Social media platforms
  allow customers to share their experiences and
  reviews. Positive social proof can significantly
  influence potential customers, building trust and
  credibility for a brand.
• E-commerce Opportunities Digital marketing
  facilitates online sales through e-commerce
  platforms. Businesses can directly reach and sell
  to customers, making the purchasing process more
  convenient and efficient.

7
E-commerce Success

• A small online boutique struggled to increase
  sales and brand visibility in a competitive
  market.
• Solution Implemented a comprehensive digital
  marketing strategy, including social media
  advertising, influencer collaborations, and email
  marketing.
• Results Achieved a 50 increase in online sales
  within three months. The brand gained a strong
  social media presence, and customer engagement
  improved significantly.

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Strategic Approach to Digital Marketing

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Influencer Marketing
• Affiliate Marketing
• Video Marketing
• Mobile Marketing
• Webinars and Online Events
• Interactive Content
• Customer Reviews and Testimonials
• Chatbots and AI
• Remarketing
• Analytics and Data-driven Decisions

9
Innovative Tools and Technology

• SemRush
• Ahref
• Google Analytics
• Webmaster

10
Meet Our Expert Team

• Digital Marketing Expert
• SEO Manager
• PPC Manager
• Social Media Manager

11
Putting Clients First

• Putting clients first is a fundamental principle
  in business that involves prioritizing the needs,
  satisfaction, and success of clients or
  customers. When businesses adopt a client-centric
  approach, they build stronger relationships,
  enhance customer loyalty, and often experience
  increased long-term success. Here are some
  strategies for putting clients first
• Understand Their Needs
• Active Listening
• Personalization
• Clear Communication
• Prompt Responsiveness
• Exceed Expectations
• Build Trust
• Customer Service Excellence
• Feedback Collection
• Client Education
• Relationship Building
• Client Recognition
• Client-Centric Culture

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Measurable Results and ROI

• Emphasize return on investment (ROI).
• Understand Client Objectives
• Transparent Communication
• Collaborative Planning
• Customized Solutions
• Regular Reporting and Analysis
• Client Education
• Customer Feedback Integration
• Responsive Support
• Focus on Value
• Continuous Optimization
• Define Clear KPIs
• Implement Analytics
• Regular Reporting
• Attribution Modeling
• ROI Calculation
• Conversion Tracking
• Performance Review Meetings

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Basic Details

• Website https//otbstrategy.com
• Email info_at_otbstrategy.com
• PHONE NO 011-41519255
• Address
• 207,2nd Floor, US Complex, Mathura Rd, opp.
  Apollo Hospital, New Delhi, 110076

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OTB Strategy Integrated digital marketing

• Express gratitude for the audience's time and
  consideration.
• Reiterate your commitment to delivering
  exceptional digital marketing solutions.