Salesforce institute in Hyderabad with palcement

1
Salesforce
2
Table of content

• Introduction to Salesforce
• What is Salesforce?
• Salesforce Products
• Benefits of Salesforce
• Future Trends in Salesforce
• Key Features

3
Introduction to Salesforce

• salesforce is a cloud-based customer relationship
  management (crm) platform that helps
  organizations manage their relationships and
  interactions with customers and prospects. it
  provides a suite of tools and services designed
  to streamline and automate various aspects of
  sales, marketing, customer service, and more.
• cloud-based platform salesforce is a cloud
  computing platform, meaning it operates entirely
  online. users can access the platform from
  anywhere with an internet connection, eliminating
  the need for on-premises infrastructure.
• customer relationship management (crm) at its
  core, salesforce is a crm platform. it allows
  businesses to store and manage customer data,
  track sales leads, and streamline communication
  with customers.
• sales cloud salesforce sales cloud is a
  comprehensive sales automation tool that helps
  organizations manage their sales processes. it
  includes features for lead management,
  opportunity tracking, and forecasting.
• service cloud service cloud is designed to
  enhance customer service by providing tools for
  case management, knowledge base creation, and
  customer support automation. it helps
  organizations resolve customer issues more
  efficiently.
• marketing cloud salesforce marketing cloud is a
  platform for creating and managing marketing
  campaigns. it includes tools for email marketing,
  social media management, and analytics to help
  organizations engage with their audience
  effectively.
• community cloud community cloud enables
  organizations to create online communities for
  collaboration with customers, partners, and
  employees. it fosters communication, knowledge
  sharing, and engagement within a branded online
  space.
• platform and appexchange salesforce offers a
  robust platform that allows users to build custom
  applications and workflows tailored to their
  specific business needs. appexchange is
  salesforce's marketplace where users can find and
  install third-party applications to extend the
  platform's functionality.
• einstein ai salesforce incorporates artificial
  intelligence (ai) through einstein, which
  provides predictive analytics, automated
  insights, and intelligent recommendations. this
  enhances decision-making processes across the
  platform.
• trailhead trailhead is salesforce's online
  learning platform, offering a variety of
  tutorials and training resources for users to
  enhance their skills and knowledge of the
  salesforce ecosystem.
• security and compliance salesforce places a
  strong emphasis on security and compliance. the
  platform includes features such as user
  authentication, data encryption, and audit trails
  to ensure that sensitive information is
  protected.

4
What is Salesforce?

• salesforce is a cloud-based customer relationship
  management (crm) platform that helps businesses
  manage their interactions and relationships with
  customers and potential customers. it provides a
  suite of tools and services for various aspects
  of customer relationship management, including
  sales, marketing, customer service, and
  collaboration.
• sales cloud helps organizations manage their
  sales processes, leads, opportunities, and
  customer accounts.
• service cloud focuses on customer service and
  support, providing tools for case management,
  customer interaction tracking, and knowledge base
  creation.
• marketing cloud offers tools for marketing
  automation, email marketing, social media
  marketing, and analytics to help businesses reach
  and engage their target audience.
• commerce cloud enables businesses to create and
  manage online storefronts, allowing for
  e-commerce activities.
• community cloud facilitates collaboration and
  communication among employees, customers, and
  partners through the creation of online
  communities.
• analytics cloud provides tools for data analysis
  and visualization, allowing users to derive
  insights from their crm data.
• platform salesforce offers a robust platform
  (force.com) that allows organizations to build
  and deploy custom applications, extending the
  functionality of the core crm.

5
Salesforce Products

• sales cloud this product is designed to help
  businesses manage their sales processes, automate
  sales tasks, and track customer interactions. it
  includes features such as lead and opportunity
  management, contact and account management, sales
  analytics, and more.
• service cloud focused on customer service and
  support, service cloud provides tools for
  managing customer cases, inquiries, and service
  requests. it includes features like case
  management, knowledge base, live chat, and
  customer portals.
• marketing cloud this product is geared towards
  marketing automation and campaign management. it
  allows businesses to create and execute marketing
  campaigns across various channels, including
  email, social media, and advertising.
• commerce cloud formerly known as demandware,
  commerce cloud enables businesses to create and
  manage e-commerce websites and storefronts. it
  includes features for online shopping, order
  management, and customer engagement.
• community cloud this product facilitates
  collaboration and communication among employees,
  customers, and partners. organizations can create
  online communities to connect with their
  stakeholders and share information.
• analytics cloud (tableau) salesforce acquired
  tableau, a leading data visualization and
  analytics platform. salesforce analytics cloud,
  often integrated with tableau, allows users to
  analyze and visualize data from various sources
  to gain insights into their business.
• platform salesforce's platform, often referred
  to as force.com, provides a development
  environment for building custom applications.
  developers can use tools like apex (a programming
  language) and lightning (a component-based
  framework) to extend the functionality of
  salesforce or create entirely new applications.
• einstein analytics this product incorporates
  artificial intelligence (ai) and machine learning
  into salesforce, providing predictive analytics,
  data discovery, and ai-driven insights to help
  users make more informed decisions.
• quip salesforce quip is a collaborative
  productivity suite that includes tools for
  document collaboration, task management, and
  real-time communication.
• integration and apis salesforce offers various
  integration options and apis (application
  programming interfaces) to connect with
  third-party applications and services, allowing
  businesses to create a unified and connected
  ecosystem.

6
Benefits of Salesforce

• centralized customer data salesforce provides a
  centralized platform for storing and managing
  customer data. this allows businesses to have a
  360-degree view of their customers, including
  their preferences, interactions, and purchase
  history.
• improved sales productivity sales cloud, one of
  salesforce's core products, automates many sales
  processes, such as lead and opportunity
  management. this automation reduces manual tasks,
  allowing sales teams to focus on high-value
  activities, ultimately improving productivity.
• enhanced collaboration salesforce's community
  cloud enables collaboration among employees,
  customers, and partners by creating online
  communities. this fosters communication,
  knowledge sharing, and collaboration within the
  organization and with external stakeholders.
• marketing automation marketing cloud streamlines
  marketing activities by automating campaigns,
  email marketing, and social media engagement.
  this leads to more targeted and effective
  marketing efforts, helping businesses reach their
  audience more efficiently.
• customer service excellence service cloud
  provides tools for managing customer support and
  service. with features like case management and
  knowledge base, businesses can deliver prompt and
  efficient customer service, leading to improved
  customer satisfaction and loyalty.
• scalability salesforce is a cloud-based
  platform, allowing businesses to scale their
  operations easily. as the business grows,
  additional users, features, and capabilities can
  be added without the need for significant
  infrastructure changes.
• customization and flexibility the salesforce
  platform is highly customizable. businesses can
  tailor the crm to meet their specific needs,
  create custom applications using force.com, and
  integrate third-party solutions to build a
  comprehensive business ecosystem.
• real-time analytics and reporting salesforce
  analytics cloud, often integrated with tableau,
  provides powerful analytics and reporting tools.
  users can gain real-time insights into their
  data, helping them make informed decisions and
  identify trends and opportunities.
• mobile accessibility salesforce is accessible
  through web browsers and mobile devices, allowing
  users to access critical business information and
  perform tasks on the go. this mobile
  accessibility enhances flexibility and
  responsiveness.
• innovation with ai salesforce incorporates
  artificial intelligence (ai) through einstein
  analytics, providing predictive analytics,
  recommendations, and automation. this helps
  businesses stay ahead of the curve and adapt to
  changing market conditions.
• security and compliance salesforce places a
  strong emphasis on security, with features such
  as data encryption, identity management, and
  regular security updates. the platform also
  complies with various industry and regional
  regulatory standards.

7
Future Trends in Salesforce

• artificial intelligence (ai) and machine learning
  (ml) integration the integration of ai and ml
  technologies, particularly through salesforce's
  einstein analytics, is likely to deepen. this
  could lead to more advanced predictive analytics,
  automated decision-making, and enhanced
  personalization of customer experiences.
• voice technology the adoption of voice-activated
  technologies for interacting with salesforce
  applications may become more prevalent. this
  could include voice-enabled commands for data
  entry, searching, and analysis, making the user
  experience more intuitive.
• blockchain integration the use of blockchain
  technology for enhancing security and
  transparency in crm processes might become more
  prominent. blockchain could be utilized for
  secure data sharing, ensuring the integrity of
  records, and enhancing trust among business
  partners.
• iot integration with the growth of the internet
  of things (iot), salesforce may see increased
  integration with iot devices. this integration
  could provide businesses with real-time data from
  various sources, facilitating better
  decision-making and more proactive customer
  engagement.
• low-code/no-code development the trend toward
  empowering non-developers to create applications
  through low-code or no-code platforms may
  continue. salesforce's lightning platform already
  supports low-code development, enabling users to
  create custom applications with minimal coding.
• extended ecosystem salesforce may continue to
  expand its ecosystem through acquisitions,
  partnerships, and integrations. this could lead
  to a more comprehensive suite of tools and
  services, providing businesses with end-to-end
  solutions for various business processes.
• increased focus on customer experience (cx) as
  customer expectations evolve, there could be a
  heightened emphasis on delivering exceptional
  customer experiences. salesforce may continue to
  enhance its products to enable businesses to
  deliver personalized and seamless experiences
  across all customer touchpoints.
• edge computing the rise of edge computing, which
  involves processing data closer to the source
  (rather than relying solely on centralized cloud
  servers), may influence how salesforce handles
  and analyzes data. this could be particularly
  relevant for organizations with distributed
  operations.

8
Key Features

• lead and opportunity management (sales cloud)
  track and manage leads through the sales
  pipeline, from initial contact to conversion,
  with tools for opportunity management.
• contact and account management (sales cloud)
  centralize customer data, including contact
  information, interactions, and account details,
  providing a comprehensive view of customer
  relationships.
• workflow automation (sales cloud) automate
  repetitive tasks, such as sending emails,
  updating records, and assigning tasks, to
  streamline sales processes and improve
  efficiency.
• email integration (sales cloud) integrate with
  email platforms to track and log email
  interactions with customers directly within the
  salesforce system.
• marketing automation (marketing cloud) automate
  marketing campaigns, email marketing, and social
  media engagement to reach and nurture leads
  effectively.
• case management (service cloud) manage customer
  service inquiries, issues, and requests with
  tools for case tracking, prioritization, and
  resolution.
• knowledge base (service cloud) create and
  maintain a knowledge base to empower customer
  service teams and provide self-service options
  for customers.
• community building (community cloud) foster
  collaboration and communication among employees,
  customers, and partners by creating online
  communities for sharing information and
  resources.
• e-commerce solutions (commerce cloud) build and
  manage online storefronts, enabling businesses to
  engage in e-commerce activities and enhance the
  online shopping experience.
• analytics and reporting (analytics cloud,
  tableau) utilize powerful analytics tools to
  gain insights into business data, create reports
  and dashboards, and make data-driven decisions.

9

• Presenter name kathika.kalyani
• Email address info_at_3zenx.com
• Website address www.3ZenX.com