Best Digital Marketing Courses

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GOOGLE ADS
Unlock Your Growth with Google Ads
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Whats Google Ads ?
Google Ads, formerly known as Google AdWords, is
a bid-based online advertising platform. It
includes text format search engine ads, video
ads, banner ads, YouTube ads, and other display
options. Google Ads appear across Google search
results and millions of Google partner websites.
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Why Google Ads ?
Reach a wider audience Drive targeted
traffic Measurable results Flexible
budget control
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Google Campaigns
A Google Ads campaign is a set of one or more ad
groups (ads, keywords, and bids) that share a
budget, location targeting, and other settings.
Campaigns are typically used to organize
categories of products or services offered by an
advertiser.
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Types of Google Campaigns
Search Network Campaign
Display Network Campaign
Shopping Campaign
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BUILDING A GOOGLE ADS CAMPAIGN
Define your Goals
Set your Budget
Target your Audience
Choose your Ad format
Create compelling Ads
Monitor and Optimize
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KEYWORD RESEARCH AND TARGETING
Identify relevant keywords
Use keyword research tools to find terms people
use to search for your products or services.
Match intent
Ensure your keywords align with the user's search
intent (informational, transactional, etc.).
Organize into ad groups
Group related keywords into ad groups for focused
targeting and ad creation.
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8
WRITING EFFECTIVE AD COPY
Highlight your unique selling proposition
What sets you apart from
competitors? Use strong calls to action (CTAs)
Tell users what you want them
to do (visit website, call
now, etc.). Keep it concise and clear
Your message should be easy to
understand within the
character limit. Include relevant keywords
naturally Don't force
keywords for better readability.
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BIDDING STRATEGIES
Bidding strategies determine how much you pay for
each ad click. An effective strategy will help
your campaign's unique reach, and this will be
cost-effective. Also, you can minimize expense
by using an exclusive bidding strategy.
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BIDDING STRATEGIES TYPES
Manual Bidding
Automated bidding
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LANDING PAGE
A landing page is a standalone web page that a
person "lands" on after clicking through from an
email, ad, or other digital location. Every
content strategy should include the use of
landing pages to convert more traffic and
increase conversions.
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LANDING PAGE OPTIMIZATION
Ensure your landing page is relevant to your ad
copy. Clearly communicate the value proposition
and benefits. Include a strong call to action
(CTA) aligned with your campaign goals. Optimize
for mobile devices - A significant portion of
users search and browse on mobile.
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CONVERSION TRACKING AND ANALYTICS
Set up conversion tracking to measure campaign
success (website visits, leads, sales,
etc.). Monitor key metrics like impressions,
clicks, and conversion rate. Use Google Ads
reporting tools to gain insights into campaign
performance. Utilize A/B testing to experiment
and identify the most effective ad variations.
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MERITS OF GOOGLE ADS
It increases leads and customers
Its a flexible marketing platform
You get a high return on investment
You see fast, transparent results
It taps into huge, high-quality traffic sources
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