Biggest Threats to Privacy

1
IGGEST BT H R E A T S
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T O P R I V A C Y
LearnToRise
2
PRIVACY BREACHES
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EMBARRASSMENTS
01
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The actions taken by businesses
other organizations as aresult of big data
analytics may breach the privacy of those
involved, lead to embarrassment and even
lost jobs.
3
IMPOSSIBILITY OF
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ANONYMITY
02
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With so much data, and with
powerful analytics, it could become impossible to
completely remove the ability to identify
an individual if there are no rules established
for the use of anonymized data files.
4
DISCRIMINATION
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03
Using big data analytics to choose
job candidates, give promotions,
etc. may backfire if the analytics are not
objective. Discrimination

• has been a problem for years of course, but the
  danger is that big data analytics makes it more
• prevalent, a kind of automated discrimination
  if you will.

5
DATA MASKING MAY
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FAIL ITS PURPOSE
04
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If data masking is not used

• appropriately, data analysis could easily reveal
  the actual individuals whose data has been
  masked.
• Organizations must establish
• effective policies, procedures and
• processes for using data masking to ensure
  privacy is
• preserved.

6
INSUFFICIENT LEGAL
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PROTECTIONS
05
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Most organizations only address
privacy risks as explicitly required by existing
data protection laws, regulations and
contractual requirements.
7
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