SOCIAL-MEDIA-MARKETING-SERVICES-IN-PAKISTAN.ppt

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SOCIAL MEDIA MARKETING SERVICES IN PAKISTAN
Social media helps you reach billions of people
around the world at a relatively low cost.
Choosing the right platform for your social media
marketing campaign depends on your specific
marketing goals and the type of audience you want
to reach. A key factor to consider is how your
social media appears in Google searches. To make
it easier for potential customers to find you
online, you want your pages to rank high in
search results. When building an online presence,
you want to be able to increase your visibility
by sharing your content and leveraging it. To
create an effective social media marketing
campaign, you should have a presence on at least
three platforms. The social media ecosystem is
constantly changing. And the emerging social
media platforms all have their own features,
audiences, and options. Here is a list of the
popular platforms so far Facebook Facebook is
the world's largest social media site. . People
of all ages have made Facebook a part of their
daily lives. If you're going to use social media,
Facebook is a huge, powerful platform that can't
be ignored. More importantly for marketers,
Facebook offers marketing analytics tools such as
Facebook Audience Insights. It provides
information about audience preferences,
behaviour, demographics and interests to better
target audiences with ads. Instagram Owned by
Facebook, Instagram is a photo and video sharing
social networking service. It especially appeals
to younger audiences. Instagram's visual platform
helps you build relationships with your fans
through eye-catching photos. LinkedIn LinkedIn is
a business and employment social network used by
more than 65 million professionals worldwide.
This is a valuable resource to help you build
your business and connect with other
professionals. Companies may use the Site to
provide information, post job openings, share
announcements and industry news, and publish
articles and other related content. Twitter Twitte
r is an online news and social networking website
where users send and interact using 280
characters called "tweets." With over 336
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million users, it is one of the largest social
networks. Marketers can use their Twitter
profiles to build a following by tweeting news
and other content. Twitter is also a great source
of real-time insights into market perception of
your brand, products, and competition. Just "tap"
on Twitter and you can get instant
feedback. Youtube YouTube, owned by Google, is a
free video hosting website that allows members to
store and share video content. With billions of
users around the world watching billions of hours
of video content, YouTube can drive huge amounts
of traffic to your website. Tumblr Tumblr is a
microblogging and social networking website where
users post multimedia and other content. Most
Tumblr users are between the ages of 18-34.
Tumblr provides a unique platform for brands
better suited to conveying visual messages to
reach potential new customers.
Social media analytics software collects
information from social network streams such as
Facebook and Twitter, as well as comments on
blogs, news sources, and rich media websites to
better understand customer attitudes and
characteristics. This information informs social
media marketing campaigns. These campaigns use
the same channels as
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marketing channels. Social media marketing
software automates the processes and activities
associated with marketing campaigns for these
channels. Social media has created new
opportunities for companies looking to increase
customer engagement. True customer engagement
connects customers to a company, which in turn
drives revenue growth and reduces costs
associated with churn. However, engaging via
social media requires new ways to manage and
understand customer interactions. The key to
properly managing social media customer
interactions is to first listen to your
customers, whether on a one-on-one or collective
basis. Use social listening to collect data and
connect it with other data from internal and
external sources to better understand your
customers' needs and wants. These insights help
marketing professionals gain a comprehensive
understanding of how best to approach and
communicate to customers. These messages are then
intelligently delivered through compelling
content delivered through social media channels,
allowing marketing professionals to take
advantage of the network-enhancing properties of
social media. Finally, companies must continue to
listen to correct and fine-tune the message,
evaluate its effectiveness, and look for other
effects the message may have.
Social Media
0 Visibility Connectivity
Branding MARKETING
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In other words, social media marketing is like
every other marketing activity a process that
needs to be monitored and managed. The difference
is that the social media marketing process is
iterative and can change and adapt faster than
traditional marketing campaigns. This adaptive
requirement platform helps marketing
professionals properly design, launch and manage
social media marketing campaigns and perform
social media analytics to gain insights into
customers and monitor the performance of these
campaigns. Social media allows you to build
relationships not only with customers, but also
with influencers, including celebrities, people
with good reputations, or people with large
followings. Social media influencers can help you
reach new markets. When social media influencers
repost your content and expose it to their online
followers, you have the advantage of building
strong relationships with new audiences. These
relationships can also help you make connections
that can go a long way toward improving your
search engine optimization (SEO).