Facebook Ads vs Google Ads – A Difference

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Facebook Ads vs Google Ads A Difference
Melissa charm Writer at smb-trends.com, writes
content on new SMB trends.
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The two most popular advertising platforms are
Facebook and Google. Lets see how theyre
different. There are 2 main advertising methods
for online marketing- Google ads and Facebook
ads. They each perform differently and have their
pros and cons as well as targeting options.
Facebook and Google ads are a great way to build
awareness of your business, but they can be
expensive if you dont use them the right way. To
help you get the most out of your digital
marketing budget, weve highlighted some key
differences between Facebook ads and Google ads
so you can better understand how to use each
one.
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• Facebook and Google ads have fundamental
  differences, which can make it hard to choose
  between them. In summary, Facebook ads are for
  people who want to target specific groups of
  people based on their interests, whereas Google
  Ads are based on keywords.
• There is a big difference in search intent
  between Google ads and Facebook ads. Google
  searchers are looking for something specific,
  whereas Facebook users are shown ads based on
  their interests. Google is a pull marketing
  strategy, whereas Facebook is a brand awareness
  strategy.

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• People who arent necessarily searching for your
  product can see your ad when it passes through
  their news feed as they are minding their own
  business, watching cat videos and kid photos on
  Facebook. Although they werent searching for
  your product, your ad still reached them. With
  Google search, the goal is to show ads that match
  exactly what people are searching for. With this
  approach, you will ensure fit with the search
  intent of the visitor. This will have positive
  benefits like increasing the click-through and
  even better conversion rates.
• Facebook ads work best when you use text, images,
  and short video clips to tell the story of your
  brand. Google ads, on the other hand, can help
  you connect with people who are actively looking
  for the products you offer.

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• Facebook allows you to use custom audiences and
  enables a lot more targeting. For example,
  businesses can run ads based on current customers
  or prospects who have visited their website in
  the past 30 days. Pre-targeting options are
  available within Facebook so that brands can
  create ads before they go live and target users
  who fit their desired audience demographic when
  they become active. Google AdWords has introduced
  social login through a G account, which allows
  advertisers to build audiences directly from
  Googles database of account holders on its
  platform.
• Its often misunderstood that they can compete
  with each other. However, it is important to
  understand the differences between Facebook
  advertising and Google advertising services as
  well as the methods in which they work.

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Facebook and Google are the two biggest names
when it comes to digital marketing. Which one is
better? It depends on your goals! Conclusion When
it comes to Facebook ads and Google Ads, there
are a lot of commonalities in how they work. Both
Facebook and Google use algorithms that target
users based on their online behavior. Both
platforms use bid prices to determine which ads
show up first in the search results or newsfeed.
But those are just the basics. There are other
differences between Facebook ads and Google ads
that set them apart things that you may not
know until you try them.
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