Custom Content Writing and How Your Brand Can Benefit From It

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Custom Content Writing and How Your Brand Can
Benefit From It

• https//goodmanlantern.com/

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With 4.66 billion active internet users in the
world, digital content marketing has become a top
priority for many companies. This is why most
companies have a budget for web content writing
services. But, more and more, internet users
dont want generic content that can be found
everywhere. They want value. They are looking for
custom content that speaks directly to them. In
this blog, we dive into the power of creating
content that is custom-made for your existing
audience. But before we do that, lets take a
look at the difference between content marketing
and custom content writing.
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The Difference Between Content Marketing and
Custom Content

• Many people will argue that theres no difference
  between the two. But content marketers know that
  there is, and its important to distinguish.
  Content marketing is used to lure and attract
  potential new customers and clients. Custom
  content is content created for an existing
  audience.
• Put another way content marketing attracts your
  intended audience to your website. Custom content
  is what will keep them there.
• Adotas explains it clearly, too This (custom)
  content would reinforce the brand, communicate
  the value of the product and create new
  opportunities. Custom content is the creation of
  branded content for a customer. And, for the
  most part, custom content is created for the
  client to communicate with their own existing
  customers.
• Now that you know what it is, lets dive into
  what it can do for your business and brand.

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Custom Content Writing Provides Existing
Customers With Answers to Specific Questions

• Existing customers dont want to visit your
  website for generic content. They already know
  how your goods and services make a difference in
  their lives. What they want is to read more about
  the specifics.
• Lets say that your product is a digital
  note-taking app. In this example, your existing
  customers already understand why an app such as
  your one is a good idea. Theyve already read all
  the stories about digital notes vs paper notes,
  etc. Now is a good time to serve them up some
  custom pieces that they will find valuable.
• Ideas for these include details on how your app
  integrates with Gmail and how to add emails to
  their notes in the app. Or perhaps a story on how
  to create collaborative notes that others can
  access too. These are specific issues and
  questions that your customers will have. The
  content youre creating should directly address
  these.

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It Helps Reinforce Your Brand Image

• Writing generic content that people can find
  almost everywhere else wont do much for your
  reputation or image. While it can be good for SEO
  and customer attraction, its custom content that
  helps with customer retention.
• A custom piece will show to your customers and
  others in your industry that you know what you
  are talking about. It will highlight that you are
  a trailblazer in your space, and it shows your
  desire to really add value to your audience.
• All of this contributes to building and
  reinforcing a positive image for your brand. And
  it also builds trust, which brings us to our next
  point.

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Its Good for Customer Loyalty

• When youre constantly giving customers and
  subscribers what they want, they are far more
  likely to want to carry on doing business with
  you. This is why custom-made content works so
  well for loyalty building.

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Its answering all the questions that your
audience may have around your products, services,
and sector. This establishes you as an expert in
your field and inspires trust in your
customers. Loyal and returning customers are
excellent for profit. Reports suggest that
companies can see a 25 increase in profits if
theres a 5 increase in customer retention.
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Custom Content Writing Is Good for SEO

• How many times have you searched for something
  super specific? Something like How to integrate
  Asana with Gmail?. Were guessing this happens
  more often than not. Well, companies who create
  such specific and custom content are the ones who
  rank high up in search results.
• These pieces also have keywords that are specific
  to your industry and brand. If you use long-tail
  keywords that are specific to your offerings,
  youre more likely to come out on top. This is
  because youre likely to be in competition with
  fewer websites. You can use an SEO content
  writing agency to assist with this.

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It Builds Authority and Credibility

• General content marketing is great for your
  brand, but its the custom pieces that will help
  you build authority and credibility. And we dont
  just mean among your audience. This type of
  writing is good for domain authority, too.
• Search engines like content that is
  authoritative, relevant, and credible. The more
  you write these pieces, the more credible you
  become. And the more authoritative you are seen
  to be by search engine algorithms.
• This plays a big role in how your website and
  business is viewed by Google and other search
  engines and, in turn, contributes to how you rank
  on them.

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It Offers Value to Your Customers Beyond Products
and Services

• Its always a great experience when a business
  offers more than just products and services.
  Customers want valuable information and useful
  reading from businesses too.
• Sure, there are a few customers who simply want
  to buy your product or service and never hear
  another word. But many are looking for new ways
  to use your products and services to improve
  their lives. Give them this information. You have
  their money, but go above and beyond and offer
  them more than just what you sell.
• Use the opportunity to remind them how your
  specific offerings can help improve their lives
  or business.

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It Gives You Space for Long-Form Pieces
Specifically About Your Brand

• Content marketing is not the space for long-form
  pieces about your brand specifically. Lengthy
  blogs and posts that detail your service
  offerings or products are more likely to repel
  new customers instead of attracting them. There
  is, however, room for long-form content. Its
  most likely something that your existing audience
  will appreciate.

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They will want to see and read more about your
products or services and how to use them.
Long-form pieces are strong SEO tools. Use these
longer pieces when you are doing custom content
writing. If youre not sure how to create longer
pieces, it may be worth investing in web content
writing services. As more people turn to the
internet to find information, businesses need to
ensure that they stand out from their
competitors. Custom content writing is a great
way to retain existing customers and become
established as a pioneer in your respective field.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/